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November 16, 2012News for marketing professionals

  Breaking News 
  Company News 
  • Ads get personal with Adobe's Project Primetime platform
    Adobe has converted its Auditude acquisition into a multichannel video content platform called Project Primetime. Enabled by MediaWeaver, the platform allows for the flowing of ads into linear, live and on-demand videos via single-platform distribution. Tied to other Adobe products, audiences can be segmented and targeted such that, for example, "Coke could make sure that a mom watching the Olympics on her tablet would see an ad that’s different from the one shown to a teenager watching on her iPod Touch and also different from the one shown to a twentysomething watching on Xbox," writes Tim Peterson. Adweek (11/15) LinkedInFacebookTwitterEmail this Story
  • Van Heusen tackles slovenly male youths with football play
    Van Heusen is trying to capture the attention of 18- to 34-year-old men who are typically uninterested in fashion but demanding of comfort with an Institute of Style, football-centered campaign. Ads will include Hall of Fame players as well as current stars to promote the idea of going from "schlub to swagger." Humorous online videos were created in collaboration with the Funny or Die website. The edgy approach is new for a brand that in the past has associated with such dapper celebrities as Jimmy Stewart and Bob Hope. The New York Times (tiered subscription model) (11/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • The future is programmatic, Web marketers say
    Programmatic buying is changing the balance of power between Web publishers and advertisers, experts say. Marketers are increasingly focused on tracking consumers across the Web rather than buying up space on specific sites, with programmatic bidding now accounting for about 10% of all online display advertising. "It's allowing advertisers to assign value to media rather than publishers," explains Ben Winkler, chief digital officer at OMD. The New York Times (tiered subscription model) (11/15) LinkedInFacebookTwitterEmail this Story
  Interactive 
  • Dell goes mobile from variety of angles for holidays
    A mobile catalog, QR codes in print and mobile sites that count down to the big shopping days are a big part of Dell's holiday campaign. For the countdowns, when the clocks reach zero on Black Friday and Cyber Monday, they unlock sites specifically designed for those days. "Developing these solutions for the mobile Web allows us to create an experience that functions seamlessly across all operating systems, allows for greater discoverability and shorter development cycles with improved speed to market," said Brandon McGee, Dell director of global mobile. MobileCommerceDaily.com (11/16), Internet Retailer (11/15) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  People & Personalities 
  • PepsiCo CMO talks consumer insights
    Frank Cooper, chief marketing officer at PepsiCo, said the company is analyzing consumer-engagement data collected through mobile devices and social media sites. "We need to measure how people are becoming involved in brands, how people are advocating on behalf of brands," he said. "We're figuring out ways to synthesize the data we have." Advertising Age (tiered subscription model) (11/14) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
The advertisers who believe in the selling power of jingles have never had to sell anything."
--David Ogilvy, member, Advertising Hall of Fame

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