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December 4, 2012
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News for mobile marketing professionals

  Top Story 
  • Half of retailers turn to mobile for holidays; many offering flash sales
    Mobile is part of 50% of retailers' holiday sales strategies this year, and 30% say they're giving priority to flash sales, according to a BDO USA survey. "Flash sales and daily deal promotions are extremely effective in mobile because they are impulse shopping decisions that are made on the fly with the click of a button -- which is the essence of mobile shopping," said Stephen Wyss, partner in the retail and consumer products practice at BDO USA. Among the chief marketing officers responding, other popular mobile tactics included text messaging and coupons. (12/4) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Mobile key to reaching donors "in-the-moment" in (RED) AIDS appeal
    The health nonprofit (RED) and flash sale retailer Gilt Groupe are turning to mobile for their latest AIDS appeal. Mobile users are being urged to dial **RED on their devices to shop and donate in a campaign powered by Zoove. "We selected the StarStar mobile approach due to its ability to reach people in-the-moment, at the concerts, parties or when people see the signs in Times Square," said (RED) CEO Deborah Dugan. Mobile Marketer (12/4) LinkedInFacebookTwitterEmail this Story
  • Swarovski taps AR for holiday jewelry campaign
    Augmented reality technology allows mobile users to virtually try on jewelry on an application from Swarovski promoting its holiday collections. App users can share the resulting images via Instagram, which in turn enters them in a prize contest. "One of the beautiful things about using Instagram is that many active Instagram users link their Instagram account with their Facebook profile. Accordingly, the image will most likely be showcased not only to the user's Instagram followers but also to the user’s Facebook friends," said Shuli Lowy, marketing director at Ping Mobile. Luxury Daily (12/4) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Advanced features help Chase win mobile banking crown
    With its wide array of ways to take advantage of a full range of mobile banking services, Chase has been designated the leader in the field in a study by Javelin Strategy & Research. Advanced features helped Chase pull ahead of the pack for the second year in a row, including real-time alerts, mobile deposit and person-to-person transfers. (12/4) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Magna sees surge in mobile advertising, driven by tablets
    Mobile advertising will more than double its current share of digital ad spend by 2017, rising to 14%, according to Magna Global. Underlying the trend is consumers' rapid adoption of mobile devices, particularly tablets. "Tablets have been the fastest device ever to reach 50 million users in less than three years. As they become more affordable, we are seeing an explosion in the volume and nature of mobile media usage," Magna Executive Vice President Vincent Letang wrote. MediaPost Communications/Mobile Marketing Daily (12/3) LinkedInFacebookTwitterEmail this Story
  • Marketers boost mobile spending; most see strong results
    Marketers will spend $1.8 billion on mobile display ads this year, roughly triple their 2011 total, according to an eMarketer report. More than half of mobile advertisers said they saw either "moderate" or "good" returns on their investments, while about one quarter said they'd seen "inconsistent" results from their mobile display campaigns. eMarketer (12/4) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Isis, USAT set vending-machine test for mobile wallets
    Isis, the mobile-payments venture backed by three of the leading carriers, has announced plans to form an alliance with USA Technologies for a trial allowing consumers to use their smartphones to pay for items in 7,500 vending machines in Austin, Texas, and Salt Lake City. The mobile-wallet trial will use USAT's ePort hardware and ePort Connect service in Isis' two original launch markets. Wireless Week (12/3), TechCrunch (12/3) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Director, Media StrategyCablevisionBethpage, NY
Director, Consumer Online MarketingCablevisionBethpage, NY
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It is astonishing what force, purity and wisdom it requires for a human being to keep clear of falsehoods."
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American journalist and women's rights activist

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