| Location in the Language of Business |  |
| Location Ecosystem
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- Location data integration can aid supply chain, sales
Location data from texts, searches and social media comments can be used to beef up master data sets and improve supply chains and sales forecasts in specific areas, writes Laurie Sullivan. The challenge, however, lies in bringing together data from different sources, while avoiding duplicate or otherwise useless pieces of data. "There is a great wealth of data that can be collected from search engines and marketing and advertising platforms to provide insight into consumer interest and intent," Sullivan concludes. EBN
(2/19)
    
| Industry Applications
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- Virgin Records targeted men with location-based Valentine's effort
Male shoppers near Tesco stores in the U.K. were targeted with location-based messages last week as part of a campaign by record label Virgin in support of a new album. The company plans to follow up with a similar campaign keyed to Mother's Day. "To be able to use such a targeted service as this is invaluable, especially during a gifting period so open to last-minute suggestions," said Ian Carew, senior marketing manager at Virgin Records. M&M Global
(2/14)
- Tracking tools help U.K. hospital increase efficiency
The Dorset County Hospital National Health Services Foundation Trust in the U.K. is more efficient after installing RFID technology two years ago to track equipment and other assets. Before the RFID tags were applied, staff had to manually search for missing items such as wheelchairs and ultrasound machines. Now, the system can map where assets are located to make finding them easier. RFID Journal
(2/15)
| Business Strategy and Planning
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- Report tracks the supply of geospatial intelligence professionals
The National Academy of Sciences has released a report to evaluate the future supply of individuals with expertise in fields related to geospatial intelligence. In this interview, Keith Clarke, who is in the geography department at the University of California, Santa Barbara, summarizes the impetus behind the report, titled "Future U.S. Workforce for Geospatial Intelligence," and its general findings. Trajectory magazine online
(1/31)
- Location-based ads still need a hook to reel in customers
Businesses using location-based advertising must make their offers locally relevant, mobile-friendly and attractive enough to draw customers when they are near a store, Beans Velocci writes. "For the most part, consumers apparently will not stop what they're doing just because they get an alert on their phone saying that they're near one of their favorite stores," Velocci concludes. B2C Marketing Insider
(2/15)
- Geofencing helps mobile marketers to find their way
More than 1 in 3 mobile ad campaigns used geofencing or geo-aware targeting in 2012, and increase from 17% in 2011, according to a Verve Mobile study. "As advertisers and marketers learn more about how to harness and implement the data, more sophisticated geotargeting is likely to get greater attention from verticals," this article notes. eMarketer
(2/15)
| Industry Association News
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- Location Media Alliance launches!
The Location Media Alliance is media consortium formed by three world-leading geospatial media companies, that combines the offerings of five location industry publications: Sensors & Systems, Imaging Notes, Informed Infrastructure, Asian Surveying and Mapping, and LBx Journal. The LMA provides a coordinated distribution platform to expand the effectiveness of location-based applications media coverage and advertising. Engage, collaborate and support here.
| SmartQuote
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 | We must travel in the direction of our fear."
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