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December 21, 2012
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Stories from the Street 
  • Business owners try to avoid health care law's employer mandate
    Employers such as Carl Schanstra, who owns a parts-assembly factory, are looking for ways to dodge the employer-mandate provision in President Barack Obama's health care law. Schanstra has considered splitting his company up to stay under the 50-employee threshold in the law; other business leaders are considering laying off staff or cutting hours. The Wall Street Journal (12/20) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • Post videos, then practice some patience
    Web marketers can get plenty of mileage out of online video campaigns, but they need to commit, writes CJ Bruce. Unrealistic expectations of quick results and viral buzz seldom lead to success. "Putting up a single video and waiting for the revenue to start rolling in isn't a content strategy," he adds. Intuit Small Business Blog (12/20) LinkedInFacebookTwitterGoogle+Email this Story
  • 4 tips for cost-effective social media marketing
    The first step to a successful social media marketing campaign is to reach out to your current customers, writes Liana Evans. "Knowing your audience or demographic you want to connect with will help you pinpoint where it is you need to engage," she writes. Also, educate your employees about social media and tell your customers how to find you on social sites. ClickZ (12/20) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • How to lead like Santa
    There's a lot that business leaders can learn from the example set by Santa Claus, writes Lindsay Olson of Paradigm Staffing. You can take a page out of Santa's book by doing extensive planning, offering positive feedback to your employees and focusing on keeping your workers happy. "Slave driving never got long-term positive results, so consider how to make your work environment one that your staff wants to come to each day," she writes. U.S. News & World Report/On Careers blog (12/20) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • The truth about small businesses and taxes
    In some ways, the U.S. tax system can be especially hard on business owners, writes Steve Parrish. One thing to keep in mind is that, because many small companies are structured as flow-through entities, business owners may seem a lot richer than they actually are. "An owner of a flow-through entity may show a high taxable income, but not have much actual cash to show for it in any one year," he writes. Forbes (12/19) LinkedInFacebookTwitterGoogle+Email this Story
  • 5 reasons to use an automated payroll system
    There are several advantages to using a direct-deposit system to pay your employees; for example, it can allow you to save money on paper, postage and other items, writes Stephanie Faris. In addition, automated payroll systems can let you access reports that may be useful for your company. "You'll also be able to export your information to bookkeeping software, which helps you more easily manage your budget," she writes. Intuit Small Business Blog (12/19) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • How retailers can protect their customers' credit cards
    You can help prevent credit-card fraud at your business by ensuring that your company is Payment Card Industry compliant, according to Sage Payment Solutions. It's also important to keep detailed credit-card records and to have your employees check over payment-processing equipment to make sure it hasn't been tampered with. SmallBizTechnology.com (12/18) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
  • Boehner's "fiscal cliff" plan hits a wall in the House
    House Speaker John Boehner, R-Ohio, was forced to abandon his "fiscal cliff" proposal, aimed at extracting more concessions from President Barack Obama, when it became clear there wasn't enough support to pass the measure in the Republican-controlled House. Boehner's inability to produce enough votes for his own plan raises the level of uncertainty about whether Republican leaders and Obama can reach a deal before the year ends. Reuters (12/21), The Washington Post (12/20), USA Today (12/21) LinkedInFacebookTwitterGoogle+Email this Story
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SmartQuote 
How we spend our days is, of course, how we spend our lives."
--Annie Dillard,
American author

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