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November 13, 2012News for travel agents

  Business and Industry Watch 
  • Travelport collaborates with AdventureLink
    Travel agents using the Travelport Universal API will find a wider selection of adventure-travel products thanks to the GDS firm's new partnership with AdventureLink. AdventureLink's offerings include rafting on the Colorado River, African safaris and private sailing expeditions in Greece. Travel Weekly (11/12) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends and Technology 
  • Travel exports in September jumped to $13.9B, group reports
    Travel exports in September reached a six-month high of $13.9 billion, according to a U.S. Travel Association analysis of September exports data from the Commerce Department. "The growth in travel exports continues to outpace those in all other sectors, increasing 7.8% year-to-date, a remarkable 67% faster than the 4.6% rise in other exports of goods and services," said David Huether, a senior vice president at the association. TravelPulse (11/11) LinkedInFacebookTwitterEmail this Story
  • Global tourism is on the rise, report says
    Tourist arrivals are expected to exceed 1 billion in 2012, a 3.4% increase over 2011, the World Travel Market Global Trends Report says. Travel to the Asia-Pacific region and Europe is expected to drive growth. This feature details hotel trends and breaks them down by region. (11/9) LinkedInFacebookTwitterEmail this Story
  • Hotels turn to technology to stand out from the crowd
    Hotels competing to differentiate themselves in customers' eyes have found a new arena in the field of technology, this feature says. More hotels are upping investments in tech-based amenities to cater to the needs of today's technology-dependent travelers. These include in-room Wi-Fi access, custom hotel applications and in the case of Starwood's Aloft Hotels brand, interactive software known as ICE that provides information on flights, hotel amenities and destinations in the area. Hotel Interactive (11/9) LinkedInFacebookTwitterEmail this Story
  • Other News
  Travel Weekly Spotlight 
  • Chat with Travel Weekly on Twitter at 2 p.m. ET tomorrow
    Travel Weekly this month is launching a social-media chat for travel agents on Twitter: Travel Weekly Chats, or, in Twitter-speak, #twchats. The theme of our inaugural #twchats will be "Social Media 101," and the chat kickoff will be at 2 p.m. ET Wednesday. We'll be chatting about best practices on social media, tips, supplier-agent relations and how best to use popular social media programs. For more, go here. LinkedInFacebookTwitterEmail this Story

  Home-Based Agent Update 
  • Column: How to use custom luggage tags as a client perk
    Travel agents can use the travel industry's steady shift toward e-luggage tags to their advantage by providing customized luggage tags for clients, Steve Cousino writes. Agents can either make their own tag holders or order them from special providers. Adding the agency's brand image on the tags also helps as an eye-catching marketing tool, Cousino writes. Travel Research Online (11/9) LinkedInFacebookTwitterEmail this Story
  Consumer Travel News 
  Regulatory and Legislative 
  • Other News
  Best Practices 
  Small-Business Strategies 
  • 4 ways to boost your website's search engine rank
    Focusing too heavily on search engine optimization can actually work to your detriment if Google thinks you're trying to game the system, Scott Levy of Fuel Online writes. However, you can make your site more attractive to search engines by creating strong content, including relevant keywords and contributing articles to other sites. Entrepreneur online/The Daily Dose blog (11/7) LinkedInFacebookTwitterEmail this Story
  • Small firms can win from partnering with the big guys
    When small firms link up with larger companies to partner in some way, the large firms can capitalize on their small businesses' flexibility and response time, writes entrepreneur David Williams. And the small companies often can get access to the larger partners' customer base and expertise. Williams tells the story of one such partnership that helped when a small business was hard-hit by Hurricane Sandy. Forbes (11/10) LinkedInFacebookTwitterEmail this Story
  ASTA Spotlight 
  • Fraud alert: Southwest Airline e-tickets
    ASTA members have reported an increase in fraud with Southwest e-ticket telephone bookings. The typical case involves a fraudster impersonating an agency employee and making telephone bookings using the agency's ARC number and a stolen credit card. To help reduce your exposure to fraud, Southwest offers these tips. LinkedInFacebookTwitterEmail this Story
  • Supplier webinars from NACTA
    If you want to hear about the latest offerings from top cruise lines and tour operators, check out the National Association of Career Travel Agents' extensive calendar of events. Open to all agents, webinars will give you a competitive edge. LinkedInFacebookTwitterEmail this Story
Learn more about ASTA ->Resources  |  Conferences  |  Consumer Travel Information  |  Join ASTA

For the happiest life, rigorously plan your days, leave your nights open to chance."
--Mignon McLaughlin,
American author and journalist

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