Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/ejgrCfbwocfanaztqISg

February 1, 2013News for professionals in the dairy foods industry

  Industry News 
 
  • CEO discusses Chobani's early days
    Hamdi Ulukaya, the CEO of Chobani, says the company's first plant was an 84-year-old facility that he bought from Kraft Foods after seeing a postcard advertisement. The first employees were four former Kraft workers and a yogurt-maker from Turkey. At first, Chobani focused in particular on its packaging to make up for its lack of advertising money, Ulukaya says. Bloomberg Businessweek (1/31) LinkedInFacebookTwitterEmail this Story
  • Kraft spotlights the naturalness of Philadelphia Cream Cheese
    A new ad campaign for Kraft's Philadelphia Cream Cheese by McGarryBowen focuses on the quality of the ingredients and purity of the process. The tagline: "When it comes to taste, Philadelphia sets the standard." Christopher Urban, senior brand manager, says the company is responding to consumers' need for more transparency about processes and suspicions of heavily processed foods. The push will include 20 weeks of television ads this year, as well as print and social media. MediaPost Communications/Marketing Daily (1/31) LinkedInFacebookTwitterEmail this Story
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  The Market 
  • Starbucks growth strategy has many prongs
    Starbucks plans to open about 1,300 stores this year, including about 600 in China, with the goal of making China the chain's No. 2 market by 2014. The company is also expecting growth by opening Tazo tea stores and selling more juices and baked goods following its acquisitions of Fresh Evolution and La Boulange. Forbes (1/31) LinkedInFacebookTwitterEmail this Story

  Health & Nutrition 
  • Pizza has healthy possibilities, dietitian says
    Instead of banning pizza from a diet, think of it as a food with healthy possibilities, registered dietitian Keri Gans writes. Homemade pizza may be the healthiest choice, Gans writes, but even when ordering at a restaurant, ask for vegetables instead of meats, go for a whole-wheat thin crust and swap ricotta for mozzarella cheese to reduce calories. U.S. News & World Report/Eat + Run blog (1/30) LinkedInFacebookTwitterEmail this Story
  • Study: Cravings can be nibbled away
    Participants who ate larger portions of chocolate and other snack foods consumed 77% more calories compared with those who had smaller portions, a study in Food, Quality and Preference revealed. However, researchers found that both groups reported fewer cravings 15 minutes after they ate, suggesting that smaller portions were just as satisfying as bigger ones. HealthDay News (1/31) LinkedInFacebookTwitterEmail this Story
  Trends 
  • Prepared meals are falling out of favor
    As the economy improves, consumers are eating at restaurants more often and buying fewer retailer meal solutions, according to Technomic. Retailers can reverse the trend by offering high-quality prepared meals with fresh ingredients, Vice President Darren Tristano says. QSRWeb.com (1/30) LinkedInFacebookTwitterEmail this Story
  • Casein, whey demand likely to grow, experts say
    As improvements are made to casein and whey in coming years, demand for the milk proteins will grow, food experts say. Among the trends driving the growth is the strong consumer interest in high-protein foods, according to Fonterra executive Roger Schwarzenbach. FoodNavigator (1/31) LinkedInFacebookTwitterEmail this Story
  IDFA News 
  • Sweetener Colloquium: TPP to Offer Opportunities for Sugar Trade
    The Trans-Pacific Partnership (TPP) agreement is the most significant multilateral trade initiative since the North American Free Trade Agreement and will likely serve as a template for future trade agreements, according to Clay Hough, IDFA senior group vice president. Panelists at the upcoming International Sweetener Colloquium, Feb. 10-13 in Bonita Springs, Fla., will discuss the status of the negotiations and the potential impact the agreement could have on markets and future trade policy. Learn more. LinkedInFacebookTwitterEmail this Story
Learn more about IDFA ->Homepage | Join IDFA | IDFA Meetings | Online Store

  SmartQuote 
Never confuse a single defeat with a final defeat."
--F. Scott Fitzgerald,
American writer


LinkedInFacebookTwitterEmail this Story

 
 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Account Director:  Hillary Batchelder 202-407-7803
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent IDFA SmartBrief Issues:   Lead Editor:  Sam Taute
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2013 SmartBrief, Inc.® Legal Information