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January 22, 2013
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News for marketers on the boomer and senior markets
  • Boomers pull even with millennials in restaurant outings
    The historical norm in which older consumers were the least likely to visit restaurants is changing, with dining out growing in popularity among boomers even as fewer and fewer millennials are showing up. The older generation is now equal to the younger in restaurant visits, making them an equally inviting target audience for marketing. (1/15) LinkedInFacebookTwitterEmail this Story
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  • Consumer gadgets need to leap gap to reach seniors
    Consumer technology needs to seek out seniors to identify how that technology can be applied to fill the needs of the older population, writes Laurie Orlov after visiting the Consumer Electronics Show and a "Look Who’s Aging" conference sponsored by the Erickson School of the University of Maryland. Future conferences will give a better idea whether the tech gap can be filled, Orlov writes. Aging In Place Technology Watch/Laurie Orlov's blog (1/15) LinkedInFacebookTwitterEmail this Story
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  Trends and Insights 
  • Fitness trends to look out for in 2013
    Fitness fanatics can expect to see more small-group classes and personal training, workplace wellness programs and workout options for baby boomers and seniors in 2013, according to an American Council on Exercise survey. "Additionally, there is a growing trend toward 'no-frills' exercise like high-intensity and interval workout options, along with yoga, that will take precedence in 2013," the group said in a news release. The Courier-Journal (Louisville, Ky.) (tiered subscription model) (1/10) LinkedInFacebookTwitterEmail this Story
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It ain't what they call you, it's what you answer to."
--W.C. Fields,
American comedian, actor and writer

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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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