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- Viewers of online video are warming up to ads, report shows
Consumers of free online video have grown increasingly receptive to sitting through ads, especially to watch long-form programming. That is according to a report from FreeWheel, which, after studying billions of online video and ad views, found that viewers usually will sit through as many as three ads when watching long-form programming, but they are less receptive to sponsor messages when viewing videos that are five minutes or shorter. Adweek
(8/17)      
| Marketing Trends & Research | | |
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- Tapping social-network data sharpens marketing efficiency
Marketers are beginning to realize that winning over Facebook fans should only be part of their objective -- reaching out to a fan's web of contacts is the next logical goal. Taking this approach, social outreach and the expansion of social networks enables a new efficiency and allows marketers to tap into rapidly growing stores of data and target more precisely and efficiently with marketing that can be managed at the impression level. VentureBeat/SocialBeat
(8/17)
- Online ad buying suffers from problems with attribution, placement
 Ad dollars are being wasted and targeting opportunities missed due to a variety of factors, such as misattribution in campaign tactics, poor incentives and faulty market dynamics, argues independent analyst Sunil Sharma. The market is unstable and will deteriorate faster unless credit is given for "real value creation, rather than to faulty attribution tricks," Sharma argues. More attention must also be paid to online ad placement, Sharma adds. MediaPost Communications/Behavioral Insider blog
(8/17)
- Hipmunk flight, hotel search focuses on growth
Flight and hotel search service Hipmunk says it is setting aside profit for the time being, focusing its energy on growth. The site lets users search flights by inputting the barest location and date information and then linking to Orbitz for bookings. With an average of 15% growth per month, Hipmunk could rely on organic gains but "we want to grow even faster than that, so we're putting off the cash flow positive strategy for another year or two," says chief executive Adam Goldstein. VentureBeat/MobileBeat
(8/17)
- Wary consumers catch on to online ad tactics
 Not only are consumers widely aware of the terminology and methods of online advertising, but the large majority are also reluctant to share various kinds of personal information that allow better ad targeting, a study finds. Advertisers should pay heed to this growing consumer knowledge and wariness as they reach out to their desired audience, writes Frank Reed. Marketing Pilgrim
(8/17)
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- Google music magazine taps human editors for hip appeal
Google characterizes its online music magazine, Google Magnifier, as a service with a human touch whose editors are devoted to tipping off users early to the best new music. Magnifier, which also will include interviews and videos, is intended to complement Google Music Beta, highlighting free music that users can add. The Business Insider
(8/17)
| Agency News | | |
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- Former Deutsch executive talks about life after agency work
Josh Rose, chief creative officer at Weber Shandwick, moved to PR after serving as the digital group creative director at Deutsch. The relationship between the two disciplines is changing, as more professionals move between the two fields, he notes. "At the ad agency, it's building around paid media. Here it's around earned and owned media. Ultimately, we're doing the same stuff: thinking about who is the audience and what insights we have about them, the product and brand, and creating a platform to build off of digitally," he says. Advertising Age (tiered subscription model)
(8/17)
| Marketer News | | |
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- Madonna signs on for Smirnoff nightlife campaign on Facebook
Smirnoff is bringing Madonna into the mix in a Facebook campaign that asks users to share their nightlife experiences. The campaign will include 50 Smirnoff-sponsored parties on Nov. 12, one of which will be attended by Madonna, where she will audition dancers for her next tour. Mashable
(8/17)
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| IAB News | | |
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IAB MIXX Conference & Expo: "What's the Story?"
Building Narrative in the Digital Age
Registration is now open for the 2011 IAB MIXX Conference & Expo, Oct. 3-4, in New York City. Contemporary storytelling -- and storybuilding -- are changing the world, impacting every dimension of our daily lives. Technology now powers the creation of immersive, interactive, and all encompassing stories, while evolving digital platforms decentralize and democratize their origins. United, these forces spark revolution -- creating social, political, individual, and industrial change with unmatched speed and scale. MIXX 2011 navigates the new science and art of building narrative in the digital age with insights from Facebook's Carolyn Everson, The Martin Agency's Mike Hughes, Microsoft Research's Jaron Lanier, Coca-Cola's Jonathan Mildenhall and more. And, in 2011 the IAB collaborates with The Martin Agency to curate the most thought-provoking content and convene the industry's most adept storytellers and storybuilders. Register before August 19 to save $100.
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Congratulations to the IAB MIXX Awards Finalists
Check out the list of IAB MIXX Awards finalists so you know which brands, agencies, and media companies are in the running for the most important awards in interactive advertising. The list represents a "who's who" of the industry's leading talent. Four finalists in each of the 25 categories were selected by a stellar screening committee comprised of senior marketing and media professional from across the ecosystem. Next, winners will be determined by an all-star panel of 30 experts and revealed at the MIXX Awards Gala on October 4, during Advertising Week in New York City.
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| Position Title | Company Name | Location |
| Manager, Yield Optimization | Proclivity Systems | Manhattan, NY |
| Online Media Account Executive | Spiceworks Inc. | Austin, TX |
| Senior Director, Global Sales | Expedia Inc. | Bellevue, WA |
| Vice President, ABC Interactive | Audit Bureau of Circulations | Multiple Locations, United States |
| Client Relations Manager | Audit Bureau of Circulations | Arlington Heights, IL |
| Web Designer | Acquinity Interactive | Deerfield Beach, FL |
| Junior Online Media Buyer | Acquinity Interactive | Deerfield Beach, FL |
| Senior Online Web Product Manager | Acquinity Interactive | Deerfield Beach, FL |
| Front End Web Developer | Acquinity Interactive | Deerfield Beach, FL |
| Online Marketing Manager | Acquinity Interactive | Deerfield Beach, FL |
| Interactive Advertising Attorney | Pandora Internet Radio | Oakland, CA, CA |
| Advertising Operations Specialist | Synacor | Buffalo, NY |
| Internet Marketing Analyst | Academy Sports & Outdoors | Katy, TX |
| Advertising Sales Manager | Pandora Internet Radio | Oakland, CA, CA |
| Partner Marketing Specialist | Pandora Internet Radio | Oakland, CA, CA |
| Advertising Sales-Account Executive | SmartBrief | Washington, DC |
| Product Marketing Manager | SmartBrief | Washington, DC |
| Director, Digital Channel Development | SmartBrief | Washington, DC |
| National Account Executive- Field Sales New York | Move, Inc. | New York, NY |
| Senior Producer | Beeby Clark+Meyler | Irvington, NY |
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| Click here to view more job listings. |
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