| Latest news on mobile apps |  |
| Industry Highlights
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- Swiftkey 4 spots message patterns to predict the next word
The Swiftkey app studies your messaging patterns in Gmail, Facebook and Twitter to anticipate what you're going to type next. Version 4 of the Android-only application, which claims more than 15 million downloads of previous releases, includes a heat-mapping function that determines what keys you tend to miss or tap poorly. "It really goes that bit further to understand you and help you type. ... It's constantly analyzing that to give you a better typing experience," Swiftkey's Joe Braidwood says. The Wall Street Journal/Digits blog
(2/20)
    
| Marketing & Monetization
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- Success of ninja-themed app gives Nextpeer boost in traffic
Nextpeer, a mobile game platform that allows developers to add a multiplayer mode, seems to have found a niche, writes Kim-Mai Cutler. One of the network's applications, A Bike Race of Ninja Temple, has been climbing up the U.S. free-download charts and is bringing 60,000 to 70,000 new players a day to the network, which has about 100 other games. In addition, Ninja Temple developer Muoyo Okome says he's taking in $2,000 to $3,000 a day from in-app purchases and ads. TechCrunch
(2/20)
| Wireless Ecosystem
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- Could Google Glass supplant the smartphone as "go-to" device?
Google Glass could alter the mobile landscape by becoming "numerous consumers' go-to mechanism for many things they currently do on smartphones, such as playing games, shooting videos, 'second-screening' and finding local businesses on the go," write Christopher Heine and Sam Thielman. Google has released a video demo of the augmented-reality project and is accepting applications for a trial pair from "bold, creative individuals who want to join us and be a part of shaping the future of Glass." Those selected must pay $1,500 for a pair of the glasses, which Google expects will be widely available next year. Adweek
(2/20)
, The New York Times (tiered subscription model)/Bits blog
(2/20)
, CNET
(2/20)
- Report: Few new publishers reach the top of App Store, Google Play
Only 2% of the top 250 iPhone App Store publishers and 3% in Google Play represent new developers, a Distimo report has found. Those new arrivals aren't making much money either -- only .25% of total revenue in the App Store and 1.2% in Google Play goes to new publishers. However, new applications from established players fare much better, Sarah Perez writes. TechCrunch
(2/20)
| Marketers Needs
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- H&M promotes Beckham line with loyalty points for video views
H&M is running a mobile campaign for its David Beckham bodywear line that rewards users with loyalty points for clicking on video ads. "Once the video finishes, a users' account is credited and they can view their points in the Session M reward store," writes Lauren Johnson. "Loyalty reward programs can be quite effective, but only if the company presenting these programs becomes sophisticated at customer-centric marketing," says Steve Timpson, president of SiteMinis. MobileCommerceDaily.com
(2/21)
| Developer Corner
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- Xamarin 2.0 serves multiple-platform development
Version 2.0 of Xamarin's development tool allows programmers to create software in C# or Visual Basic and allows for translation into native Android or iOS applications, writes Jon Gold. The company is also opening what it calls an "app store for code" for third-party libraries, user-interface designs and other modules. Network World
(2/20)
| Public Policy
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- House resolution would establish app-creation contest for students
A House resolution from Rep. Candice Miller, R-Mich., would launch a nationwide contest to challenge students to create smartphone and tablet applications. The resolution, which seeks to encourage participation in the science, technology, engineering and math fields, will be considered next week. "Bringing together Members of Congress and their younger constituents to participate in activities that will result in a deeper appreciation for STEM fields will foster enthusiasm for education in the sciences," the resolution states. The Hill/Floor Action blog
(2/20)
| MMA News
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- MMA Forum New York -- "Mobile's Role in the Path to Purchase" May 8-10, 2013
From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register today!
- Webinar: Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend.
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