| Latest news on mobile apps |  |
| Industry Highlights
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- Parse delivers free and paid push-notification analytics
Parse is now providing push-notification analytics, putting it in competition with Urban Airship and Stackmob, among others. The announcement comes as the mobile backend-as-a-service has reached the milestone of sending 500 million push notices a month. The analytics service will be offered in limited free and paid versions, wherein users "can compare overall app opens, push opens, and API requests from within the Parse dashboard," Ken Yeung writes. TheNextWeb.com
(3/19)
    
| Marketing & Monetization
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- Twitter unveils new ad-targeting tools
Twitter's self-serve advertisers will now be able to target consumers more effectively, thanks to new tools unveiled by the microblogging platform. All advertisers will now be able to target Twitter users by interest and by the devices they use. "Facebook had to shape its advertising offering up quite a bit before it went public, and it looks like Twitter is doing the same thing," writes Drew Olanoff. TechCrunch
(3/18)
- Namo Media looks to Facebook for in-app ad model
In-stream advertising in applications such as that in Facebook's Sponsored Stories is the goal for startup Namo Media, which has raised $1.875 million in financing, led by Google Ventures. Co-founder Gabor Cselle says Namo has talked with a number of advertisers, but is more focused on publishers with stream formats such as news, social and photo-sharing services, "... apps that have been developed in recent years with stream formats that are struggling to make money." Adweek
(3/18)
| Wireless Ecosystem
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- WhatsApp to make Apple version a paid download
WhatsApp is converting its ad-free messaging application for iOS devices into an annual-fee paid model, making it like the apps on the Android, BlackBerry, Nokia and Windows Phone platforms, Ingrid Lunden writes. Previously, WhatsApp had only been charging Apple customers for the initial download. WhatsApp CEO Jan Koum said the popular messaging app will remain a mobile-only platform in the near future and that video streaming is unlikely this year. TechCrunch
(3/17)
- BlackBerry: Apps could reach 100,000 by Z10 release
BlackBerry CEO Thorsten Heins says applications for the BlackBerry 10 platform should reach the 100,000 milestone in time for the U.S. release of the Z10 smartphone this week. "That's a sizable jump from the roughly 70,000 apps that debuted along with BlackBerry 10, but the platform still needs support from big-name developers and services if it wants to pose a credible threat to Apple and Google's mobile hegemony," Chris Velazco writes. TechCrunch
(3/18)
| Marketers Needs
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| Developer Corner
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- Facebook says tension with developers is sometimes "irreconcilable"
Vintage Camera and MessageMe are among the third-party application developers complaining that they have been unfairly vanquished from Facebook because they compete against the social network. "We enforce our policies for a variety of reasons, ranging from preventing spam and protecting the experience people have on Facebook, to the rare case when a developer is using our platform to replicate our core functionality without enabling people to share back to Facebook," explains Facebook's Doug Purdy. But developers say Facebook's excuses for dumping them are transparent and, in some cases, trivial, heightening a conflict one Facebook executive calls "irreconcilable." The Wall Street Journal
(3/18)
- Mozilla's DevTools team responds to developer request line
Mozilla's Firefox DevTools team has responded to developer feedback by committing to a new set of upcoming features. Developers' No. 1 priority was the ability "to code in the browser and control the browser from editors and integrated development environments, Frederic Lardinois writes. DevTools' proof of concept "shows live editing using the popular Sublime Text editor and Firefox's built-in remote capabilities," Lardinois writes. TechCrunch
(3/18)
| Public Policy
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- Telecoms tell FCC panel there's no cybersecurity consensus
A telecom coalition that includes AT&T, Verizon Communications, Sprint, Comcast and CenturyLink has persuaded a Federal Communications Commission advisory panel that its cybersecurity recommendations are off base, Danny Yadron writes. The panel said in its report that there was no consensus on the so-called 20 Controls suggestions. "The development may be indicative of the tensions to come as the government looks at tougher oversight of the private sector's cybersecurity defenses," Yadron writes. The Wall Street Journal
(3/18)
, Reuters
(3/18)
| MMA News
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- Webinar: Creating an Effective Consumer Engagement Channel Using Mobile Messaging (March 26)
More than ever, mobile is a key customer engagement channel that enterprises need to master. Companies who have embraced mobile have found it to be the primary channel to interact with their customers. With the rise of smartphone ownership there are more ways than ever to engage with consumers -- mobile web, applications, push notifications, Apple's passbook, QR codes and more. It is very easy to overlook the workhorse of mobile marketing, the humble SMS. Along with voice, SMS is the only service that works on 100% of mobile phones, requires no app to install, no data plan and no user training. In this webinar we will be working through the process of creating a successful mobile messaging strategy. Key Takeaways: How to create a world class mobile messaging strategy; Regulations -- what are they, how to stay compliant; Examples of best practice global companies; Key resources to get you started. Register today!
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