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November 5, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Why papers must go slow to warm readers up to paywalls
    Digital pay plans for newspapers should be introduced in such a way that doesn't startle and turn away readers who are used to finding content free online, writes Matt Sokoloff. The Chicago Tribune's new pay plan takes a logical, incremental approach, allowing free access to the types of content readers can find elsewhere while charging for premium and enhanced exclusive content. Street Fight (11/2) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Twitter offers explanations for vanishing tweets
    Tweets challenged by copyright complaints used to vanish from the Web without a word from Twitter, but the social network has changed its policy. Tweets are still removed, but brief explanations are now offered where the offending tweets used to appear, bringing transparency to how online copyright claims are applied. GigaOm (11/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Nebraska journalism lab employs airborne drones
    The University of Nebraska is experimenting with airborne drones for reporting. The Drone Journalism Lab's first project used the remote flying cameras to produce images for a report on prolonged drought in the state's Platte River Basin. Popular Science (11/1) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Digital targeting could be the real U.S. election winner
    President Barack Obama and challenger Mitt Romney's campaigns have embraced digital ad targeting far more whole-heartedly than have commercial advertisers, writes L. Gordon Crovitz. The victor should remember that when it's time to consider regulating the digital ad business, Crovitz asserts. "Whoever wins the White House on Tuesday should give credit to how his campaign made smart use of targeted advertising online -- and then let the Internet continue to evolve without getting in the way," he writes. The Wall Street Journal (11/4) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Pew hires Wall Street Journal's Alan Murray as new chief
    The Pew Research Center is tapping Wall Street Journal deputy managing editor Alan Murray as its new president. In a statement, Murray praised Pew as a "rock of reliable information amidst a sea of supposition and spin." At the Journal, Murray's departure means that Deputy Editor Gerard Baker is the likely candidate to succeed Managing Editor Robert Thomson, who is considered to be in line to lead News Corp.'s new publishing company. Reuters (11/2) LinkedInFacebookTwitterEmail this Story
  • Wired's Chris Anderson leaves for robotics startup
    Chris Anderson is leaving his post as editor-in-chief of Wired magazine to concentrate on his work as founder and CEO of 3D Robotics. “This is an opportunity for me to pursue an entrepreneurial dream. I’m confident that Wired’s mission to influence and chronicle the digital revolution is stronger than ever and will continue to expand and evolve,” Anderson said in a statement. (11/2), (11/2) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • CNN sees positive influence of social media
    CNN is one of those at the forefront of traditional media organizations leveraging social media, earning 13% of all social media mentions as measured earlier this year. Lila King, senior director for social news at CNN Worldwide, says she believes social media force journalists to be better at their jobs as they assume more of a curating than a reporting role. "There will, of course, always be stories that demand professional reporting, but for some pieces where the facts are self-evident (such as natural disasters or weather events), one of the most important things a professional journalist can do is find the raw images and video that illustrate the larger impact and importance of a story," King says. Memeburn (11/2) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Transformation Tour: Connecting with the communities we serve
    If you’re looking for a sustainable role for your newspaper in your community that is meaningful and profitable, you can’t afford to miss API’s Transformational Communities. This innovative workshop provides a framework for reimagining local information design by engaging connected audiences to become co-creators of content and community agendas. Learn procedures and best practices for engaging new and existing audiences and integrating their stories into print, online and broadcast workflows. Join Chuck Peters, CEO of The Gazette Co. in Cedar Rapids, Iowa, and a pioneer in news organization innovation, for a one-day workshop presented twice by the American Press Institute with The Poynter Institute: Dec. 7 in Arlington, Va., and March 11 in Chicago. You can call it a $100 bargain. We call it transformation. LinkedInFacebookTwitterEmail this Story
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Whoever is winning at the moment will always seem to be invincible."
--George Orwell,
British novelist and journalist

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    American Press Institute
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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