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December 26, 2012
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News about digital retail commerce

  Top Story 
  • Retailers race to build up online infrastructure
    Traditional retailers are building and buying the facilities, skills and technology they need to create thriving online operations. This year, retailers including Macy's, Saks, Dillard's and Kohl's unveiled massive new online fulfillment centers, and others including Wal-Mart and Home Depot have been acquiring startups to add the tech tools they need to compete online. Reuters (12/24) LinkedInFacebookTwitterEmail this Story
  Online Retail Trends 
  • Retailers stick with what works: E-mail
    E-mail marketing may be seen as staid compared with newer social tactics, but it's still the "killer app" when it comes to driving sales, say experts including Responsys Vice President Ted Wham. E-mail marketing outperforms social advertising, and this year retailers will send 19% more promotional e-mails than last year. San Francisco Chronicle/Bloomberg (12/25) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  • Combine real-time and location-based data to reach customers
    Retailers can improve sales by connecting real-time data and location-based data from smartphones to draw more customers into their retail sites, writes Simon Thompson. QR codes can give retailers hyperlocal information they can use to personalize data for consumers. "Improved assortment and price optimization can also be delivered by hyperlocal customer insight. If retailers want to deal with the connected consumer, they’re best served by copying them—getting the best local information," Thompson concludes. SmartBrief/SmartBlog on Leadership (12/21) LinkedInFacebookTwitterEmail this Story
  • EBay teams with stores on mobile initiatives
    EBay has partnered with brick-and-mortar retailers including Toys R Us, Macy's, Target and Best Buy to build mobile systems that facilitate in-store shopping. The move is designed to help eBay capitalize on in-store shopping, which still comprises about 95% of overall retail activity, analysts say. Bloomberg (12/21) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • One Kings Lane doubles revenue, sees big mobile numbers
    Online home decor and furnishings retailer One Kings Lane, which earlier this month secured $50 million in new venture capital funding, is on track to double its sales to $200 million this year, said CEO Doug Mack. The retailer has seen a rapid rise in revenue from mobile sales, he said, with 25% of total revenue new coming from mobile devices. CNBC (12/24) LinkedInFacebookTwitterEmail this Story
  • Other News
  Shop.org Spotlight 
  • 5 tips for seamless holiday returns
    While returning a gift may not be on everyone's post-holiday to-do list, arming loved ones with gift receipts is one less thing for friends and family to be concerned with after all the presents are unwrapped. NRF's Kathy Grannis recaps the results of this year's holiday returns survey and identifies ways retailers are making returns easier for shoppers, especially for the digital crowd. Read more. LinkedInFacebookTwitterEmail this Story
 
  • Forging the right path to international expansion
    Building bridges into new and emerging markets requires the right expansion framework and a critical analysis of market dynamics. A white paper by L.E.K. Consulting posted in the Shop.org library explains the hot target markets, modern-day examples within the industry and entry strategies all companies should know to create both global brand consistency and tailor products for local appeal. Download the white paper. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Never get so fascinated by the extraordinary that you forget the ordinary."
--Magdalen Nabb,
British author


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