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January 18, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Candy Crush Saga's Facebook victory is buoyed by mobile
    Candy Crush Saga has become the top game on Facebook, according to AppData. The casual game from has 9.7 million daily active users, surpassing FarmVille 2 and Texas HoldEm Poker, both by Zynga. Company executives attribute the success of the game to the rise of mobile platforms. "People are playing their games on mobile devices even more than they have on their computers. This complements our 'play everywhere' strategy," CEO Riccardo Zacconi says. VentureBeat (1/17) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Gartner forecasts 2013 surge in mobile ad spending
    Display ad spending on mobile is on a path to eventually to overtake search, according to a Gartner forecast, which also notes how the increasingly popularity of free mobile content, such as free applications, is shaping mobile advertising. Gartner says the Asia-Pacific region will be the prime market for mobile for the next several years, while global ad spend on the platform increases 18.75% this year to $11.4 billion. TechCrunch (1/17) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • RIM puts physical keyboard on back burner for developers
    Another indication that Research In Motion's BlackBerry 10 platform will focus mainly on touch screens: Developers have not yet received prototypes with a physical keyboard after receiving touch-screen models several months back, they say. "You can’t build a smartphone without a touch screen anymore. But you can’t expect your loyal user base to stick with you if you take away why they’ve stuck with you," said Roger Entner, an analyst at Recon Analytics. Also, RIM will hold another "port-a-thon" for developers today in which the company will pay $100 for any application successfully submitted to RIM's app store within a 36-hour period. Bloomberg (1/17) , ZDNet (1/18) LinkedInFacebookTwitterEmail this Story
  • Telefonica and Bango partner for carrier billing prospects
    Telefonica is facilitating Bango mobile payments with an application programming interface that will lead to carrier billing. Members of Bango's net include Facebook's App Center, Google Play and Amazon's Appstore. "It gives us a focus on app stores and frictionless, low-click payments. That’s not what telcos do very well," says Matt Dicks, head of marketing for Telefonica's developer platform Blue Via. Carrier billing is particularly important in countries where credit card and debit card penetration rates are low such as in some parts of Latin America. (1/17) , TechCrunch (1/16) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • MillerCoors: Mobile is the best way to connect with consumers
    Mobile is key to the connections that engage beer drinkers, observed MillerCoors' digital marketing director, Steve Mura, who noted that mobile accounts for 27% of the brand's online visits. "A couple of guys, getting together, getting a beer -- the mobile device is where the guy plans all this," Mura said at the Mobile Marketer's Mobile FirstLook: Strategy 2013 conference. Mobile Marketer (1/18) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • ShareMyPlaylists plays up its chart data, releases API
    ShareMyPlaylists is offering an application programming interface to developers wanting to integrate some 120,000 playlists and associated metadata into their applications. The company is hoping to drum up enthusiasm at Music Hack Day Stockholm, which they are sponsoring. "I think the opportunities for a third-party to utilize them, along with our other biggest asset which is our chart data, is huge," CEO Kieron Donoghue says. TechCrunch (1/17) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • APPS Act would require data collection disclosure, deletion option
    Rep. Hank Johnson, D-Ga., has published a draft mobile privacy bill that would require application developers to disclose data collection and would give users the option "to delete any personal data collected by the application that is stored by the developer," according to the language of the draft. The bill is titled "The Application Privacy, Protection, and Security Act of 2013," or the APPS Act. CNET (1/17) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Upcoming webinars
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend.

    How CMOs Can Succeed with Mobile Marketing

    As mobile moves from afterthought to center stage, CMOs need to understand how mobile affects every phase of the customer journey, from consideration to purchase. In this webinar, How CMOs Can Succeed with Mobile Marketing, iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin will share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Committee Meeting: Marketing Best Practices for Messaging -- Jan. 29
    Join the MMA at the San Francisco Forum and attend the Marketing Best Practices for Messaging committee meeting on January 29th from 9:30-10:30am PT at the Hotel Nikko. The mission of this dedicated working group is to provide marketers with a framework and guidelines for best practices, when using messaging as a mobile communications channel. Please join these industry leaders to discuss the important elements of success in this area of mobile marketing. Register to attend here. LinkedInFacebookTwitterEmail this Story
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If I had my life to live over, I would perhaps have more actual troubles but I'd have fewer imaginary ones."
--Don Herold,
American humorist, writer and cartoonist

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