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February 6, 2013
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Spa industry news

  Spa Spotlight 
  • New Shangri-La spa to debut in Turkey
    Chinese-style therapies, hammam rooms, a fitness club and other amenities are among the features of a new Shangri-La Hotels & Resorts spa set to open this spring in Turkey. At Chi, The Spa, part of Shangri-La's first hotel in Turkey, guests will have seven private treatment rooms, access to a pool and beauty salon, and a gym. SpaOpportunities.com (2/5) LinkedInFacebookTwitterEmail this Story
Get Creative: 10 Ways to Think Outside the Box
No matter your business, smart solutions come from out-of-the-box thinking. We all know creativity is king, but are you doing all you can to inspire and encourage creativity in your staff? Read the article and learn 10 ways to inspire creativity at your office.

  Retail Rundown 
 
  • Customer knowledge key to men's grooming market, expert says
    The growing market for men's grooming products offers opportunities for companies that pay close attention to customers, especially those who are less-engaged shoppers, says Stu Jolley, founder of Wingman, maker of men's grooming products. Jolley says his company has made use of social media to market its products to its target consumer: Twenty-something men who are busy and need products "that reflect[s] their lifestyle." CosmeticsDesign.com (2/5) LinkedInFacebookTwitterEmail this Story
  • Snake venom, lasers and lifts: The quest for youth and beauty
    when it comes to the pursuit of beauty -- and a look that rolls back the clock -- some women say they've tried almost every treatment spas and medicine have to offer. Sara Daugherty, a frequent customer at Spa Indulgence in Little Rock, Ark., ticked down the list of treatments she's had. "Eye creams that have snake venom, micro-dermabrasions are awesome, the chemical peels, the laser procedures. I had a brow lift at one time," Daugherty said. KATV-TV (Little Rock, Ark.) (2/5) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Hospitality Trends 
  • Side-by-side hotel-branding trend emerges
    When AEG opened a 1,001-room property in Los Angeles in 2010 that houses a JW Marriott and a Ritz-Carlton, officials may not have known that dual-branded properties would be a growing trend. Other concepts are opening with two brands on one site. "It's not something that's going to go super-mainstream, but you can have economies of scale on the cost side and still charge very different rates," said Jan Freitag, a senior vice president at STR Global. "Maybe the company's chairman of the board stays at the Ritz and your VP-level guy stays at the JW." Travel Weekly (2/4) LinkedInFacebookTwitterEmail this Story
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  Business Best Practices 
  • Five kinds of workers to hire today
    The morale-booster. The person thirsty for knowledge. The mentor. Those are among the personalities small businesses need to seek out when hiring, says business writer Nicole Spaight. Two other types to look for: The jack-of-all-trades worker who can succeed in many different areas of the company, and the worker who will challenge bad ideas before they go too far. Entrepreneur online (2/5) LinkedInFacebookTwitterEmail this Story
  Customer Service 
  • Why customer targeting is at the heart of great digital marketing
    In the social-media era, the best marketing builds relationships organically, rather than simply trying to ram branded messages down their throats, writes IBM's Stefan Pfeiffer. It is important for brands to use customer tracking not just as a sales tool, but also as a way of improving the customer's experience, so that they're more receptive to the brand. "Personalized advertising that builds on what the customer already owns, identifies gaps and spots ways to expand the relationship is much more effective than trying to ram something down people’s throat by inundating them with spam mail and other in-your-face methods," he writes. SmartBrief/SmartBlog on Social Media (2/1) LinkedInFacebookTwitterEmail this Story
  Water Cooler 
  • An integrated life may be secret to less stress
    Technology can reduce stress because it allows you to work anywhere, anytime, but that can also lead to anxiety because you're unable to turn it off, Alexis Rodrigo writes. The key may be in not trying to achieve work-life balance, but rather a borderless life that integrates all the demands on our time, he writes. B2C Marketing Insider (2/5) LinkedInFacebookTwitterEmail this Story
  ISPA Info 
  • Appreciate the beauty in numbers
    If you are looking for a tool to help you better manage the accounting process of your spa, then ISPA has precisely what you need. The Financial Management for Spas book and course can help spa professionals get a better handle on the financial management aspects of business. ISPA members receive a 20% discount on this resource in addition to many other valuable educational tools. Purchase this tool for your spa today.
Learn more about ISPA ->About ISPA  |  Events  |  Join ISPA  |  Education & Resources  |  Contact Us

  SmartQuote 
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
--Maya Angelou,
American author and poet


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