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October 4, 2012
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The latest news on language-learning trends and innovation

  Corporate & Government Spotlight 
  • Canada sets rules for proving English, French competency
    Canada will require individuals seeking citizenship to submit proof of fluency in English or French starting Nov. 1. Applicants can take a third-party test, or provide proof of completing high-school or post-secondary language classes or a government-funded language training program. The change is expected to cost applicants $70 million and governments $40 million. National Post (Canada) (9/28) LinkedInFacebookTwitterEmail this Story
  • For businesses thinking globally, acting locally is tricky
    Business-to-business enterprises wanting to expand their footprint globally should understand that communication has to be carefully nuanced for local markets, not simply translated, Patricio Robles writes. Truly understanding a local market means talking to people in it, not assuming the same pain points. Understanding that a local presence might be necessary and that communications channels might have to differ for foreign markets starts marketers on a path to realistic expectations of business outside America. (9/27) LinkedInFacebookTwitterEmail this Story
  • Leading companies launch multilingual websites for global market
    The majority of the largest U.S. corporations have established multilingual websites to promote their products in a growing global marketplace. Doing this correctly is not easy; companies must review whether their core messages or slogans will make sense to people in other cultures. Experts recommend using a native speaking translator and avoiding American jargon that might confuse international customers. B2C Marketing Insider (10/1) LinkedInFacebookTwitterEmail this Story
  • Other News
  Language Education Update 
  • Add language-learning opportunities to college checklist
    Global education advocate Stacie Nevadomski Berdan writes that parents and students ought to consider how well an institution teaches languages while making a college choice. Business leaders and government officials look at language proficiency as a critical need for employees. Berdan suggests checking each college's language offerings and the language faculty's qualifications and background, as well as study-abroad opportunities. The Huffington Post/The Blog (10/1) LinkedInFacebookTwitterEmail this Story
  • Other News
  Training & Technology 
  • Internet on mobile devices gains importance in international markets
    Companies targeting international markets should focus their Internet marketing on mobile devices. Half of China's Internet searches are on mobile devices, compared with about 20% in the U.S. In countries such as Brazil, Russia and China, mobile searches dominate partly because of the limited availability of broadband and the affordability of mobile phones. (9/28) LinkedInFacebookTwitterEmail this Story
  • Other News
  Rosetta Stone News 
  • Language means business
    In today's globally integrated and diverse business environment, the ability to speak another language is becoming a key determinant in individual and organizational success. Watch to understand the role language plays in the success of your business and why equipping employees with language skills is a win for everyone. LinkedInFacebookTwitterEmail this Story
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--Ralph Nader,
American political activist, author, lecturer and attorney

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Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone provides interactive solutions that are acclaimed for the speed and power to unlock the natural language-learning ability in everyone. Available in more than 20 languages, Rosetta Stone language-learning solutions are used by schools, corporations, universities, government agencies and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit

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