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February 26, 2013
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News for mobile marketing professionals

  Top Story 
  • As consumers migrate to mobile, advertisers are challenged to follow
    Smartphones make up more than half the phone market in the U.S. and almost a quarter of Facebook's ad revenue comes from mobile -- more signs pointing to a consumer migration away from PCs to mobile, according to comScore's 2013 Mobile Future inFocus report. The key task for advertisers this year will be bringing their spending in line with the platforms where consumers are spending their time. Studies show that while mobile commerce will remain a small share of total online shopping, it will grow sharply in years to come. MediaPost Communications/Online Media Daily (2/25) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Coors Light taps SMS to tell consumers about ski, snowboard line
    Coors Light is using SMS for a text-to-win sweepstakes to get the word out about a new line of skis and snowboards the brewer is offering in partnership with K2 Sports. "We've found that our consumers, especially 21-to-27-year-old guys, respond well to text messaging programs because they're accustomed to it and it's easy for them to participate. Plus, the logistics are fairly simple to manage on our end," said Rebecca Dye, marketing manager at Coors Light, Chicago. Mobile Marketer (2/26) LinkedInFacebookTwitterEmail this Story
  • QR codes, social media engage consumers for Gillette poll
    Gillette engaged consumers with a poll, using QR codes and social media to launch the interaction. The poll asked women whether they preferred to kiss a smooth face or one with stubble and complemented events in 16 cities. "We included the QR code on this specific execution as opposed to a hashtag, Facebook URL or another engagement tool because the objective was strictly to drive awareness to the conversation and participation in our online quiz. The QR code allowed us to directly drive traffic to the mobile-compatible site, giving users a seamless transition to participating in the social experiment," said spokeswoman Susan Baba. Mobile Marketer (2/25) LinkedInFacebookTwitterEmail this Story
  • Budweiser's Black Crown invites mobile users to its Facebook page
    Anheuser-Busch keeps it simple with its "Discover taste" campaign for the new Budweiser Black Crown label, with a banner ad on Rolling Stone's mobile site. A tap on the ad takes consumers to the beer's Facebook page, where more information is available and consumers are invited to "like" the brand. Mobile Marketer (2/25) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • How responsive design lends a hand to e-mail campaigns
    Putting mobile first with responsive design can help e-mail ad campaigns take advantage of the rising rate of e-mail openings by consumers. "A lot of effort is now going in to make sure users can scan and click on the e-mail when it's on the small screen. ... Responsive coding and design of e-mail can be complicated and time-consuming, but because of this surging open on a mobile, we see many if not all, of our clients want to do it," said Matt Caldwell, vice president of creative and agency services at Yesmail Interactive. Mobile Marketer (2/26) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Ooyala: Video viewing via mobile devices gains in 2012
    The time spent viewing videos on tablet devices more than doubled last year and viewing on smartphones rose 87%, according to an Ooyala report. Even though mobile's share of total online viewing time made gains, it accounted for just 8.25% in the month of December. GigaOm (2/25) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Visa teams with Samsung to push NFC payments worldwide
    Visa's payments experience and Samsung's mobile prowess are coming together, as the two companies join to advance NFC-enabled payments worldwide. As part of the partnership, Visa's payWave technology will be embedded in Samsung devices. Visa also plans to allow customers to more easily link their Samsung phones to their accounts with financial institutions. PC Magazine (2/25), CNET (2/25), TheNextWeb.com (2/25) LinkedInFacebookTwitterEmail this Story
  MMA News & Thought Leadership 
  • MMA Forum New York -- "Mobile's Role in the Path to Purchase" May 8-10, 2013
    From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register today! LinkedInFacebookTwitterEmail this Story
  • Webinar: Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
    The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend. LinkedInFacebookTwitterEmail this Story
 
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