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January 24, 2013
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News for mobile marketing professionals

  Top Story 
 
How to Revive a Struggling App
Your mobile app may not be performing well, but location technology can help bring an underperforming app back to life. Download this eBook and learn how location-aware technology can help you boost performance, engagement and installs.
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  Consumer Engagement 
 
  • McDonald's optimizes for Nexus 7 in ESPN-based mobile campaign
    McDonald's is sponsoring the NFL Bites section of ESPN's mobile site with an interactive campaign optimized for the Nexus 7 device. A tap on the ad speeds users to a landing page that takes advantage of the Nexus 7's larger screen to present enticing images and encourage users to explore menu items and other information, including store locations. Mobile Marketer (1/24) LinkedInFacebookTwitterEmail this Story
[New Guide] 2017 Email Marketing Automation & Integration Tactics to Boost ROI
With new communication channels continually unfolding, it's essential that marketers stay on their toes to adapt, survive, and thrive. This guide delivers marketing automation strategies for effectively combining your email marketing with video, social, content automation, and behavioral targeting. Learn more!
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  Marketing & Sector Solutions 
 
  • Juniper predicts mobile marketing spend will double by 2015
    Marketers are expected to spend $28 billion on mobile this year, a figure that will almost double by 2015, according to a report by Juniper Research. In the next few years, retailers will be more likely to use mobile in innovative ways to bridge the digital-physical gap, including a bigger emphasis on coupons, this article notes. MobileCommerceDaily.com (1/24) LinkedInFacebookTwitterEmail this Story
  • Mobile can be a boon, as well as a burden, to retailers
    The mobile "showrooming" phenomenon can serve as an opportunity for retailers to refine the customer experience and win loyalty, Mark Simmons, director of e-commerce and digital at Design Within Reach, said at a Mobile Commerce Daily webinar. Giving staff tablets can help improve customer service, while geotargeting ads can help get the attention of relevant customers. MobileCommerceDaily.com (1/24) LinkedInFacebookTwitterEmail this Story
Become a Leader in Marketing
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  Industry By the Numbers 
  • U.S. is top of the world in tablet adoption
    The U.S. is outpacing the rest of the world in tablet adoption, with expectations that the U.S. market will account for more than half of all tablet shipments this year. One factor that may be holding back acceptance in some of the biggest markets, such as China and India, is lack of widespread broadband access. MediaPost Communications/Marketing Daily (1/23) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Mobile checkout was a factor in holiday sales surge at Alex and Ani
    Mobile technology allows for more personal engagement and helps speed checkouts, which helped holiday sales more than quadruple this past season for lifestyle brand Alex and Ani. "A mobile point-of-sale solution frees the Bangle Bartenders to engage and bond with customers from the moment they walk into a store, creating a more personal shopping experience that re-enforces their brand fundamentals," said Lori Cohen, chief marketing officer of Mobiquity, which powered the effort. MobileCommerceDaily.com (1/24) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
  • New Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
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