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January 14, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Mobile users up in arms over "madware"
    Adware programs designed for mobile devices, known as "madware," are becoming an increasing nuisance, as marketers go to greater lengths to get their brands noticed by mobile users, experts say. The worst offenders infect users' phones through free application downloads, then use intrusive ad techniques such as flashing constant notification messages, inserting advertising into users' address books or even forcing users to listen to audio ads before making calls. "The problem is getting worse, not better. App developers and ad networks want to make money, and the screening to keep out malicious actors is not adequate," says Paul Ferguson of security firm IID. USA Today (1/12) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • New law lets Netflix users share their video-rental data
    President Barack Obama last week signed into law a measure allowing online movie-rental services to give users the option of sharing their viewing habits via third-party social networks. That could open up a slew of new marketing and social media options for services such as Netflix. "This new law is truly pro-consumer and places the decision of whether or not to share video rentals with one's friends squarely in the hands of the consumer," said Rep. Bob Goodlatte, R-Va., chair of the House Judiciary Committee. Adweek (1/11) LinkedInFacebookTwitterEmail this Story
  • Single-function digital devices are on the wane
    Consumers are looking to buy multipurpose digital devices such as smartphones and tablets in the coming year, and have little interest in single-purpose gadgets such as cameras and e-book readers, according to an Accenture survey. The trend was particularly pronounced among young U.S. consumers, with more than one in 10 millennials planning to buy a tablet device in 2013. eMarketer (1/14) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Hilton partners with The Onion for Web campaign
    Hilton has recruited The Onion's humorists for a social media and Web campaign aimed at convincing young workers that they need a vacation. Visitors to Hilton's custom website can access humorous cartoons diagnosing them with workplace maladies such as "cubiclophobia" and "yellow Post-it fever," and prescribing Hilton vacations to cure their affliction. "It differentiates Hilton in a key, positive way. ... You don't see anybody else doing this," says brand consultant Irma Zandl. The New York Times (tiered subscription model) (1/13) LinkedInFacebookTwitterEmail this Story
  • Tumblr is scaling up its ad business, says product chief
    Tumblr resisted getting into online advertising for years -- but the company is now building out a full-scale ad business, says product chief Derek Gottfrid. So far Tumblr has run a few hundred campaigns with brands such as Adidas and Burberry, and is hiring national sales teams to make its ad offerings more widely available. "We've ramped up really quickly," Gottfrid says. CNET (1/11) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Who owns developers' open-source projects?
    Developers typically assign ownership of the software they create while on the clock to their employers, but that can cause problems when coders are working on open-source projects. Some developers assume they'll be able to continue working on their open-source projects even after leaving their company, but without prior legal agreements, that may not always be the case. The Register (U.K.) (1/14) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • How to make your Twitter profile page sparkle
    Creating a cool Twitter profile design begins with uploading a unique and brand-appropriate profile photo -- yet it doesn't end there, writes Chris Spooner. Take your profile to the next level using sidebar effects, carefully aligned headers and backgrounds, or profile logos that incorporate transparent PNGs. Line25.com (1/14) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Where SMB websites frequently fall short
    Small-business owners should carefully audit their websites to make sure they aren't dropping the ball in key areas, writes Melissa Fach. Glitchy contact forms, bug-ridden payment pages or long load-times all risk turning off potential customers and sending them to search elsewhere. "Your website is your storefront online. It needs to be flawless," Fach explains. Small Business Trends (1/10) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Last call for 2013 IAC Judges
    Internet Advertising Competition Awards are still looking for qualified judges to help adjudicate this year's award program. We are looking for individuals who have direct experience developing online advertising. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria. To nominate yourself or someone within your organization, please complete the Judge's Nomination Form. LinkedInFacebookTwitterEmail this Story
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  Hot Topics 

Top five news stories selected by readers in the past week.

  • Results based on number of times each story was clicked by readers.
  SmartQuote  
You will do foolish things, but do them with enthusiasm."
--Sidonie-Gabrielle Colette,
French novelist and performer


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