| Word of Mouth and social media marketing news |  |
| Everybody's Talking About ...
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- "Movember" uses mustaches to get people talking about men's health
Many men will celebrate "Movember" this month, growing a mustache to raise awareness and money for men's health charities, especially those fighting testicular and prostate cancer. The campaign started as a joke among friends in 2003, but social media helped spread the idea and now the event is celebrated worldwide -- and has attracted some celebrity attention. Last year, Ricky Gervais used Twitter and Facebook to keep fans updated on his "tash" growth. Third Sector (U.K.)
(11/1)
| WOMM at Work
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- Why U.S. Cellular views its customers as neighbors
U.S. Cellular takes its social media cues from its "renegade social media guru," Sharif Renno, whose social media outreach helped drive a 22% increase in sales in the Milwaukee market, Andy Sernovitz writes. To replicate that success on a national scale, social media manager Jessica Masterson trains employees to use social media in a human, relatable way, and to seek local connections with customers. SmartBrief/SmartBlog on Social Media
(10/30)
- Negative news hurts energy drink makers' buzz
Consumers are losing enthusiasm for energy drinks after some bad publicity, including a lawsuit against drink maker Monster. A report from YouGov tracks how word-of-mouth marketing, news and advertising affects products and found the "buzz score" of drinks such as Monster and Red Bull had plummeted into the negative zone after the lawsuit and questions by congressional leaders about the health effects of the drinks. BevNet.com
(11/1)
| Building Blocks of Buzz
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- 5 keys to keeping the buzz going beyond the conference
Keep attendees talking about a conference or event long after its over by using social networks to share content about the event and build momentum for the next one, writes Nick Morgan. Sharing popular presentations online, sparking dialogue on LinkedIn and delivering on-demand workshops from the event can also keep interest strong. Don't forget to post a countdown to the next conference or event to increase registration. Forbes
(11/1)
- Kickstarting WOMM begins with having a conversation
Instead of only using social media to send messages to customers, use social to start meaningful conversations that can lead to offline buzz, writes Joe Rogness. Use questions to help you understand your customer base and develop a relevant content strategy that guides fan through a conversation path. "A sequenced discussion offers consumers relevant, in-the-moment opportunities for interaction that creates relationships," Rogness concludes. 1To1Media.com
(11/1)
- 6 ways your company can tap into Election Day excitement
Your business might be able to benefit from the media attention surrounding Election Day by running a special promotion or informing the community about the issues at stake, Tim Parker writes. Also, use election season as an opportunity to learn more about your customers. "While voting dominates the media, use the theme to collect new customer data," he writes. "Leverage people's 'voting' mind-set to conduct market research." Intuit Small Business Blog
(10/31)
| Words from WOMMA
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- How to get the whole world talking about your brand
When Red Bull decided to sponsor Felix Baumgartner's record attempt to jump from the edge of space, they probably had a good inclination that it would be a good PR stunt. A PR stunt it might have been, but it captured the imagination of people around the world -- to the point where even other brands attempted to leverage the buzz. According to a report by The Telegraph, the stunt generated over $150M worth of publicity. Keep reading here.
- WOMMA Summit: Making the social customer count
"Customers have to be at the center of a company's social media model." While it may not seem like the most groundbreaking concept in word of mouth marketing, far too many businesses continue to ignore this basic principle. However, Jonathan Pierce and his team at America Airlines have made a concerted effort to keep the focus on the customer in their social media strategy. See our WOMMA Summit interview at All Things WOMM.
| SmartQuote
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 | Nature does not equally distribute energy. Some people are born old and tired while others are going strong at 70."
--Dorothy Thompson,
American journalist and radio broadcaster
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