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January 23, 2013
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  • Simplicity is the secret to effective incentives
    In general, creating a simple incentive system is the best course of action, writes Chris Griffiths of fine tune consulting. You should strive to offer rewards that are immediate, frequent and tailored to the unique nature of each employee. "The cash bonus that one appreciates may be of little interest to another, who places a higher value on a couple of paid days off or the ability to participate with the company at an international trade show," he writes. The Globe and Mail (Toronto) (tiered subscription model) (1/22) LinkedInFacebookTwitterGoogle+Email this Story
  • 6 tips for effective content marketing
    It may seem difficult to succeed at content marketing when you are competing with much larger businesses, but it is possible to do so, writes Allie Gray Freeland of iAcquire. You should strive to be creative, create posts that show off some of your personality, and engage with your customers, she recommends. "Comment on blog posts and utilize social media channels to connect directly with potential and current customers, brand evangelists, and industry leaders." Small Business Trends (1/21) LinkedInFacebookTwitterGoogle+Email this Story
  • Is your digital marketing achieving your desired results?
    You should regularly assess your digital marketing efforts to ensure that your outreach is effective, writes Jennifer Shaheen of The Technology Therapy Group. You should ensure that your e-mail list is in good shape, evaluate the state of your social media profiles and make sure you know all of the domain names that your company owns. "It's important to remember, however, that it's only a first step," she explains. "If you have more digital marketing tools in your arsenal be sure to take the time to inventory all of those as well." Small Business Trends (1/21) LinkedInFacebookTwitterGoogle+Email this Story
  • Dealing with a troublesome worker
    Managers who struggle with problem employees need to first acknowledge that something is wrong and stop ignoring the behavior, says executive coaching writer Lisa Swan. After that, the next step is to create a plan for improved performance, document everything that takes place, and decide whether the problem worker can stay or needs to go. B2C Marketing Insider (1/21) LinkedInFacebookTwitterGoogle+Email this Story
  • Flu outbreak reignites the debate over mandatory sick leave
    The tough flu season has brought attention to the debate over whether paid sick leave should be mandatory. The focus is on New York City, where a proposal is on the table that would require companies with at least five employees to provide sick leave. Meanwhile, you can handle the flu at your business by running an awareness campaign and using technology to allow employees to communicate with one another without having to actually be in the same room, according to Nim Traeger of Travelers Insurance. CBS MoneyWatch/The Associated Press (1/21), Entrepreneur online/The Daily Dose blog (1/21) LinkedInFacebookTwitterGoogle+Email this Story
  • Advice for preparing your 2012 tax return
    As you prepare to file your taxes, you should store all of your important data so that you can handle an audit should you be subject to one, writes Bonnie Lee, owner of Taxpertise. You should also review your books to make sure everything is in order. "Reconcile all bank and credit card accounts and review the general ledger to ensure that each transaction has been posted to the proper category," she writes. Fox Business Small Business Center (1/18) LinkedInFacebookTwitterGoogle+Email this Story
  • 2013 is the year you must prepare for the health care law
    As the implementation of the Affordable Care Act continues, business owners will spend this year getting ready for the new requirements, writes Dinah Wisenberg Brin. Businesses with more than 50 full-time employees may be forced to provide insurance or pay a penalty under the law, which makes determining the size of your workforce essential. "Smaller companies with fewer than 50 employees, while not required to provide health insurance, need to inform employees about the law and make sure new healthcare plans (if they offer them) comply with Obamacare," Wisenberg writes. Entrepreneur online (1/22) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
Just for Fun 
  • "Fan death" and other bizarre beliefs from moms around the world
    Every culture has a few superstitions; in South Korea, for example, some believe that using an electric fan in an enclosed area can be deadly, writes Ken Jennings. It's not clear what originally caused this belief, but warnings about fans in Korea stretch back several decades. Slate (1/22) LinkedInFacebookTwitterGoogle+Email this Story
The inertia of the mundane, the status quo of day-to-day life, has an insidious way of sapping all the spirit out of you if you let it go on too long."
--Steve Tobak, writing at Inc. online
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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