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News for the retail industry | November 14, 2012

  Retailer Holiday Watch 
  • Macy's, eBay partner on Black Friday app
      
    Reuters
    Macy's has teamed with eBay to create a new mobile application aimed at helping customers coordinate their Black Friday shopping. Users can use the app to preview the day's deals, make their shopping lists, and once in the store on Black Friday, navigate to the items on their list. MediaPost Communications (11/7) LinkedInFacebookTwitterEmail this Story

Product Platform of Choice
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  Seasonal Trends 
  • Survey: The role of mobile devices in holiday shopping
      
    Reuters
    About 55% of device owners plan to use their smartphones or tablets during this year's holiday shopping season, for a variety of tasks from product research to comparing prices to finding store locations, according to Prosper Mobile Insights. About 62% plan to use mobile devices primarily for comparison shopping and m-commerce. “It’ll be up to retailers this holiday season to provide shoppers with value propositions they can’t resist — turning the showroom into a selling floor," said director Pam Goodfellow. Internet Retailer (11/6) LinkedInFacebookTwitterEmail this Story

 2012 PLM Vendor Marketscape
Read a leading analyst firm's comprehensive vendor assessment of the retail product lifecycle management applications market for apparel, footwear and hardlines products. Request a copy of the report today!
 

  NRF News 
  • Looking for holiday trend information? Look no further.
    NRF's 2012 Holiday Headquarters is officially open, offering retailers a fresh twist on holiday resources, including a fully interactive Holiday Survival Kit and Shop.org's first-ever e-commerce holiday sales forecast. If you're a retailer, reporter or industry pro, you can access all of NRF's holiday press releases, survey results, top tips, guidelines, blog posts, frequently-asked holiday questions and historical holiday information, all in one spot. Learn more. LinkedInFacebookTwitterEmail this Story
  • How consumers and online retailers gear up for holiday 2012
    Three in five retailers said they were dedicating over 20 percent of their total online marketing budgets to the holiday season, according to Shop.org's eHoliday 2012 pre-holiday survey. Head of Research Fiona Swerdlow explains how retailers are responding to savvy shoppers who are turning to social media and mobile optimized sites before making a purchase, and how online retailers' promotional budgets align with customers' expectations. Read more. Shop.org Blog (11/13) LinkedInFacebookTwitterEmail this Story
  

Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual NRF endorsements. The news reported in SmartBrief does not necessarily reflect the official position of NRF.
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