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January 10, 2013News for marketing professionals

  Breaking News 
  Company News 
  • Samsung looks to impress with Bill Clinton appearance at CES
    With bendable phone screens and an appearance by former President Bill Clinton, Samsung "looked to claim its place as the new master of stagecraft" on Wednesday at the 2013 International Consumer Electronics Show, writes Cotton Delo. The company sees the bendable prototype leading to a new generation of devices with "bended, folded and rollable screens," executive Brian Berkeley said. In his remarks, Clinton said he hoped mobile technology would bring the world together. "I ask you to think about how all these devices can be used to bridge the remaining divides in the world." Advertising Age (tiered subscription model) (1/9) LinkedInFacebookTwitterEmail this Story
  • Kia will sport branded space at new college football hall
    Kia is expanding its college football connections by promoting the new location of the College Football Hall of Fame, which is moving from South Bend, Ind., to Atlanta. Kia, which has a factory in nearby West Point, Ga., will have its own branded space in the new facility. "We are one of four founding partners, all of whom are Georgia corporate citizens, so this was a major reason to get involved," says Tim Chaney, director of marketing and communications. MediaPost Communications/Marketing Daily (1/9) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Obama's data strategy holds lessons for digital marketers
    The re-election campaign of President Barack Obama did a terrific job at connecting the dots between social media, digital and broadcast data to create a cohesive outreach campaign, top marketers said at a Consumer Electronics Show panel this week. Brands are getting braver too, attendees said, and are likely to learn from the Obama campaign in coming months how to create innovative digital and cross-platform campaigns. "As soon as connecting data sources becomes more automated and more cost-effective, we'll see more clients taking those risks," says Amy Ferranti of Designkitchen. Adweek (1/9) LinkedInFacebookTwitterEmail this Story
  • As LinkedIn reaches 200 million users, will ads follow?
    Just weeks after unveiling an ad-tool builder, LinkedIn has announced that is has crossed the 200 million-user mark. Those users are mostly in the U.S. (74 million), with India's 18 million users coming in second, and the U.K. in third with 11 million. "Though the lion's share of the company's revenue stems from recruitment and HR-related products, it will be worth watching to see if more brands take to advertising on the site during 2013 now that there are more options," writes Christopher Heine. Adweek (1/9) LinkedInFacebookTwitterEmail this Story
  People & Personalities 
  • Psy to bring "Gangnam Style" to Super Bowl pistachio spot
    "Gangnam Style" star Psy will appear in the Super Bowl as part of a Wonderful Pistachios commercial. "Pistachios will get a lot of attention for signing Psy, and when you're in the pistachio business, that's a good thing. But Psy already is becoming an old joke," says pop-culture commentator Robert Thompson. The YouTube sensation drew more than a billion hits for his "Gangnam Style" music video. USA Today (1/9) LinkedInFacebookTwitterEmail this Story
  • Walgreens exec: What consumers want from a retailer
    Online shopping will continue to grow, as will "showrooming," and Walgreens has devised strategies to meet customers wherever they want to shop, says executive Joseph C. Magnacca. The retailer has also struck a chord with its new Balance Rewards customer loyalty program, which attracted about 50 million members in just four months. SmartBrief/SmartBlog on Leadership (1/9) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • AAF Thought Leadership Forum: Utilizing New Technology in Advertising
    Digital 101 + 102

    With the constant evolution of digital technology and a seemingly endless array of tactical resources for advertisers to employ, it is imperative that industry professionals not only familiarize themselves with these resources, but learn how to capitalize on them as well. In April 2013 the AAF will launch its latest Thought Leadership Forum: Utilizing New Technology in Advertising -- a two-part, interactive discussion focused on digital advertising. Through its diverse network of corporate advertisers, media companies, advertising agencies and advertising service providers, the AAF will bring together some of advertising's most influential thought leaders to discuss these topics and more! LinkedInFacebookTwitterEmail this Story
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Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
--John Wanamaker, member, Advertising Hall of Fame

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