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September 26, 2012
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News for advertising, marketing and media professionals

  Top Story 
  • IAB raises objections to FTC's children's privacy plan
    The Federal Trade Commission's plan to restrict advertisers' ability to use behavioral targeting techniques to reach children online would "restrict children's access to online resources by undermining the prevailing business model," the IAB argued in an FTC filing. The proposed rules cast too broad a net with regard to liability for publishers and application developers use of data, and compliance would be technologically difficult for both advertisers and publishers, the trade group warns. MediaPost Communications/Online Media Daily (9/25) LinkedInFacebookTwitterGoogle+Email this Story
Go-To Guide for Optimizing Landing Pages for Conversion
What's inside this Go-To Guide?
• The 7 elements of high-converting landing pages.
• How to plan & create the perfect landing page.
• The key to testing & optimizing: Why your landing pages are never 'done.'
Download the guide
  Marketing Trends & Research 
  • Nike and Adidas get top marks for digital marketing
    Nike and Adidas are the sportswear industry's top digital marketers, according to an L2 report. The North Face, Patagonia and L.L. Bean also won plaudits in the report, while companies such as Eddie Bauer, Speedo and Danskin were called out for their lackluster digital efforts. "The brands that top the sportswear rankings have been extremely effective in increasing the stickiness and perceived value of their products ... and many other industries could learn from this," says L2 research chief Maureen Mullen. ClickZ (9/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Study: Mobile-optimized sites show outsized impact on shopping
    Brands are disappointing consumers when it comes to offering mobile-optimized sites, according to a Google-commissioned study. Although 72% of consumers expect sites to work well with their portable devices, almost all consumers have come across sites that are just the opposite. The effect of a mobile-friendly site cuts both ways: More than half of consumers say a bad site hurts their perception of the brand and forces them to shop elsewhere, and 67% say that an optimized site encourages buying. Adweek (9/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Got buying power? The Millennials do.
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  Company Watch 
  • Adobe debuts family of free website development tools
    Adobe introduced a suite of "Edge" tools and services for developers creating content using HTML5, CSS3 and JavaScript, which the company will make available for free to Web designers, including users of its Creative Cloud service. "We are excited to put a powerful new set of HTML5 tools into the hands of Web designers and developers and can't wait to experience the beautiful websites, digital content and mobile apps they'll create," said Danny Winokur, Adobe vice president and general manager of interactive development. IT PRO (London) (9/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Crisp Media brands mobile-ad units by function
    Crisp Media is offering six new mobile-ad unit types that repackage existing features to suit particular advertising plays. The names for the new units include "The Maven" for new product launches, "The Sherpa" to guide consumers to retail and "The Closer," featuring a single-product one-click buy. Crisp Media chief executive Jason Young says the company has adopted Adhesion, one of IAB's Rising Stars-winning formats, in which a banner stays fixed while allowing interaction beneath it. MediaPost Communications/Online Media Daily (9/25) LinkedInFacebookTwitterGoogle+Email this Story
Time to clean up the advertising industry
The advertising industry is being dirtied by a lack of trust and transparency, non-viewable ads and brand safety concerns. But it's not too late to make improvements for consumers, advertisers, and publishers alike. Click here to learn more.
  Agency News 
Use OTT to transform your client’s TV buys
Many brand clients are looking to add Connected TV or Programmatic Linear TV to their media plans in 2018. Download this short e-book and learn about four potential 2018 use cases for Advanced TV that might be a fit for your clients. Get the guide
  Marketer News 
  • Hitachi unleashes the power of infographics
    Hitachi is using infographic-based banner ads to promote its brand online. The simple, illustrated ads explain Hitachi's innovations in various fields, and let users click through to a dedicated site for more information. "The digital world is evolving and, by using an infographic campaign, we can tell a story in simple terms," says Lauren Raguzin, Hitachi's director of branding. MediaPost Communications/Marketing Daily (9/25) LinkedInFacebookTwitterGoogle+Email this Story
  Sponsored Content 

  Interactive Media 
  • For Dove's Men+Care brand, social media is a "Hail Mary" pass
    Unilever initially fought an uphill battle trying to promote Dove Men+Care via social media because of the female skew of social networks such as Facebook and Twitter, says Dove's Rob Candelino. A Pew Internet study shows fewer than 1 in 3 men share online images and fewer than 1 in 4 share videos. But Unilever is trying to rectify that with its pro football-oriented Fan Bowl Photo Challenge and by continuing to target 30-to-49-year-old men with video postings on Facebook, Twitter and YouTube. Adweek (9/25) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • MIXX is almost sold out: Powerhouse speaker lineup gets even stronger
    Marc Andreessen, Co-Founder and General Partner of venture capital firm Andreessen Horowitz, pioneered a software category used by more than a billion people by co-creating the Mosaic Internet browser and co-founding Netscape. Facebook Chief Operating Officer Sheryl Sandberg is one of the leading voices in the digital marketplace -- driving sales, marketing, and business development for the world's largest social network. Emmy-winning Journalist Charlie Rose engages these two visionaries on the collision of technology and creativity, which defines the new media ecosystem. Only at the IAB MIXX Conference & Expo, Oct. 1 & 2, during Advertising Week in New York City. Almost sold out -- register now. LinkedInFacebookTwitterGoogle+Email this Story
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Digital Ad TraffickerLIN MediaAustin, TX
Digital Ad Operations ManagerLIN MediaAustin, TX
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RMM Synergy Sales ManagerLIN MediaMultiple Locations, United States
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Worry does not empty tomorrow of its sorrow; it empties today of its strength."
--Corrie ten Boom,
Dutch writer

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