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December 4, 2012
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Setting the Example 
  • Why businesses should welcome the global climate talks
    Attendees at the COP18 climate talks in Doha, Qatar, should be looking for ways to make money, writes Terry Tamminen. Companies and governments are already seeing payback on efforts to address climate change, whether in averted costs or increased efficiency. "The bottom line is that governments and businesses can profit from climate change solutions, but only if they look for opportunity instead of telling their representatives at COP18 to keep stalling," Tamminen writes. FastCoExist (12/3) LinkedInFacebookTwitterGoogle+Email this Story
  • Can China make its cities more livable?
    China's urban planners are starting to see the limitations of clusters of high-rises connected by highways, says designer Peter Calthorpe. The challenge now is to transition to a more livable and walkable vision of urban living, with densely packed buildings near mass-transit connections. "It's a daunting task, yet the impact will be monumental if we can move the needle even a little," Calthorpe says. CNNMoney/Fortune (12/3) LinkedInFacebookTwitterGoogle+Email this Story
How to Nurture Superstar Employees
Focus on these three traits to help your top performers flourish—and stick around. Learn more through insights from Kellogg School of Management Professor Carter Cast.
Creating Accountability 
  • Consumer boycotts don't always make companies greener
    Consumer and shareholder activism can successfully strong-arm companies into changing their behaviors, but the changes tend to be pragmatic shifts rather than ideological conversions, says Kellogg School of Management professor Brayden King, who conducted research with Ion Bogdan Vasi. Activism can actually have a negative impact on firms' subsequent behavior as they seek to avoid future conflicts. "Boycotts are effective at creating immediate change, but they may also lead to greenwashing," King warns. Kellogg Insight (12/2012) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • How to create and market eco-friendly corporate events
    There are advantages to marketing corporate events as environmentally friendly, writes Dana Norris. Draw on resources from trade groups and prioritize the implementation of simple and noninflammatory tweaks to your event-planning infrastructure. "With a little determination and effort, it's easy to make the promotion of your events more eco-friendly," Norris writes. Experient Event Industry Blog (11/30) LinkedInFacebookTwitterGoogle+Email this Story
The Responsible Leader 
  • Why HR leaders should have a say in CSR planning
    Companies should make sure their human resources chiefs get a seat at the table when CSR policies are being crafted, writes John Boudreau. HR can be a powerful tool for creating cultural shifts, and CSR can help motivate workers and make recruitment easier, Boudreau explains. "Sustainability goes with strong HR, and both enhance performance," he writes. (12/3) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Geothermal power could help turkey farmers go green
    America's turkey farmers could reduce propane-heating costs by half by switching to a geothermal-propane hybrid heating systems for poultry sheds, researchers say. The proposed system is relatively low-tech, using shallow-buried pipes to take the chill off water, which is then heated to desired levels using conventional propane heaters. CleanTechnica (12/2) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
  • 6 reasons that women make great leaders
    Women should be confident in their ability to lead successfully, write Sharon Hadary and Laura Henderson. Female bosses tend to have strong values, a multifaceted view of the world, and an ability to create shared values and vision and generate trust among employees. "The message to all women is 'Lead boldly. Lead like a woman!' " they write. SmartBrief/SmartBlog on Leadership (12/3) LinkedInFacebookTwitterGoogle+Email this Story
We know that boycotts and protests are an effective means of activism, but it may be that their effectiveness in generating an immediate response from CEOs makes them less effective in increasing the long-term risk of the company."
--Brayden King, a professor at the Kellogg School of Management, as quoted at Kellogg Insight
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