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- Native-ad business will be worth big bucks, says Sharethrough CEO
Revenues are up 87% at Sharethrough, the native advertising shop, and CEO Dan Greenberg says he's aiming to hit $40 million in revenue next year. To help meet that goal, Greenberg has secured $5 million in funding, and says the company plans to create an automated native-ad service aimed at top-tier publishers. Adweek
(10/11)       
- Google, Amazon compete in PLA space
Google's Product Listing Ads saw enormous year-over-year growth in the third quarter, accounting for 20% of Google paid-search clicks, according to a Rimm-Kaufman Group report. Google is using the ads to fend off competition by Amazon.com, which is also allowing advertisers to run ads within its site, becoming its own search engine and "taking money out of Google's pocket," said Rob Schmults, senior vice president of strategic partnerships at Intent Media. MediaPost Communications/Online Media Daily
(10/11)
- Facebook tests Pinterest-style e-commerce tools
Facebook is piloting Collections, an ad unit that lets brands put together curated, sharable Pinterest-style galleries of their products. The move is an attempt to persuade brands to make Facebook part of their e-commerce strategy, and to prevent an exodus to Pinterest, says social media consultant Paul Chaney. "Facebook Collections is a shot across the bow of what Pinterest is doing," he adds. ClickZ
(10/11)
| Agency News | | |
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- Groupon wants a brand campaign from a shop other than CP+B
Groupon is searching for an agency to create a brand campaign, and the company is apparently still stinging after a 2011 Super Bowl ad that seemed to make light of the plight of Tibet, which caused it to part with Crispin Porter + Bogusky. Geri Robinson, Groupon's head of consumer brand marketing, said that it is not looking for a new agency of record, but simply a shop that will carry out the assignment. CP+B has been specifically excluded from the pitch. Advertising Age (tiered subscription model)
(10/11)
| Marketer News | | |
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- Apple's latest iPod ad has a colorful appeal
Colorful iPods bounce around to Willy Moon's "Yeah Yeah" in the latest Apple spot, an immediate answer to Nokia's suggestion last week "that Apple users were miserable, depressive colorless souls," writes Chris Matyszczyk. "And yet, doesn't it seem a little odd that those tiny square Shuffles seem to be like Target logos that have gone to a rave?" he asks. CNET
(10/10)
| Interactive Media | | |
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- Gucci tests Pinterest-friendly banner ads
Gucci is adding "Pin It" buttons to Web ads promoting its fall/winter 2012 collection, with clicks leading through to a larger, Pinterest-sharable photo of the advertised fashion item. It's a campaign that will appeal to Gucci's core demographic, but likely won't win the fashion house many new customers, writes David Gianatasio. Adweek/AdFreak blog
(10/11)
| IAB News | | |
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- Learn from best-in-class digital creative
Check out all the 2012 MIXX Award winners to see how the smartest brands, agencies, and media companies are combining creativity and impact to engage consumers in new ways. Sherwin-Williams and McKinney took home the coveted Best in Show MIXX Award for "Chip It!" at the October 2 MIXX Awards Gala. Seventy-one distinguished interactive advertising campaigns and single executions in 27 categories are showcased as winners for setting the pace for creativity and impact across all digital marketing. The MIXX Awards is the only competition that evaluates all key facets of interactive marketing -- including strategy, creative development and execution, media placement and integration, effectiveness, and ROI, and the sole interactive awards competition judged by an all-star panel of 31 luminaries. View all the winning creative and learn from their success.
- IAB Ad Operations: Agenda announced
Getting and retaining the attention of an ever-present consumer requires the ad operations community to overcome enormous challenges by delivering and measuring campaigns seamlessly across every channel. The 2012 IAB Ad Operations Summit, on November 5, in NYC, uncovers how evolving technologies and initiatives -- VSUITE, HTML5, data management, Safe Frame, Making Measurement Make Sense (3MS), viewable impressions, and more -- combine with display, mobile, TV, social, and video operations to tackle the demands of today's multiscreen world. View the agenda and register now. Agency executives: You may qualify for a complimentary pass.
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| Position Title | Company Name | Location |
| Sales Development Manager | Chegg | Santa Clara, CA |
| Sr Director, Ad Policy | Yahoo! | Santa Monica, CA |
| Digital Creative Manager | LIN Media | Austin, TX |
| Digital Ad Trafficker | LIN Media | Austin, TX |
| Digital Ad Operations Manager | LIN Media | Austin, TX |
| Account Executive | Yahoo! | Toronto, Canada |
| Account Executive/Sr. AE, East Coast | deviantART | New York, NY |
| Advertising Operations Technical Lead | Pandora | Oakland, CA |
| Digital Sales Coordinator | gmc | Atlanta/College Park, GA |
| Regional Director, Sales Development | Pandora | Oakland, CA |
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| Click here to view more job listings. |
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