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January 8, 2013
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News about digital retail commerce

  Top Story 
 
  • Overstock expands free-shipping offer
    Overstock.com is offering free shipping on orders of $50 or more. Club O members, who pay $19.95 per year, receive free shipping on all orders. Nonmembers will continue to pay $2.95 to ship orders costing less than $50, the company says. Internet Retailer (1/7) LinkedInFacebookTwitterEmail this Story
Seven Reasons to Monitor Your Competitors' Content
Competitor content tracking provides you with information needed to meet your overall marketing position and pricing goals by providing you with current and trending data. Read on for seven strategic reasons why monitoring your competitor's online product content gives you a strategic edge. Download now.
  Online Retail Trends 
  • 5 tips to create a tablet-ready e-commerce site
    Tablets are rapidly becoming a go-to device for mobile shoppers, which means retailers need to optimize their sites specifically for them, writes Armando Roggio. He offers tips, starting with considering building responsive sites that adapt to the device and providing finger-friendly navigation. Practical eCommerce (1/7) LinkedInFacebookTwitterEmail this Story
Want big bucks for your company?
You want to sell your business, and you want to ensure that you get the best possible price. By taking 7 simple steps, you can dramatically improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  New Media & Technology 
 
A Retailer's Guide to 'Demand-Driven' (+Gartner Research)
Consumers today have access to endless input and decide in moments. Discover how the demand-driven supply chain responds quickly to changing consumer preferences and supports demand shaping, while pre-emptively positioning inventory. This has far-reaching impacts on the enterprise and supplier community, not to mention the top and bottom line.

  Companies in the News 
 
  • EBay debuts updated iOS apps
    EBay has updated its Apple iPhone and iPad applications, aiming to smooth the mobile-commerce experience, the company says. The update lets users check out without registering for a PayPal account. For sellers, an auto-complete feature allows faster product listing. All Things D (1/7) LinkedInFacebookTwitterEmail this Story
  • Other News
Transformational Journeys: Modern Business Planning
Harvard Business Review explores why CFO's and their finance organizations must adapt to the changing landscape of their markets and how big data, organizational collaboration, and new cloud-based planning and analysis technologies are driving successful change.
Click here to access the report.

  Interactive Advertising 
 
  • 7-Eleven engages mobile users with Tropicana ad
    New Farmstand products from Tropicana are the focus as 7-Eleven launches a mobile campaign with an interactive element. A tap on the ad in Us Magazine's iPhone app takes users to a page where they'll find an empty bottle and a basket of fruits and vegetables. Tapping on one of these items fills the bottle with that juice and allows consumers to access details about the product. MobileCommerceDaily.com (1/8) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Shop.org Spotlight 
  • How HSN, Walgreens, Coca-Cola collaborate to create experiences
    As one of the world’s most iconic brands, Coca-Cola understands evolving trends in the industry by employing a combination of game-changing marketing techniques and strategic partnerships to influence shopper sentiment. At Retail’s BIG Show, Jan. 13 to 16 in New York City, executives from HSN, Walgreens and Coca-Cola will present how they work together to foster passion and loyalty that help each brand grow. Learn more.
 
  • How to master marketing automation systems
    Personalization has become the name of the game in today’s hyper-connected society, and technology-driven customer analytics plays a critical role for retailers to provide greater brand experiences for shoppers. In a STORES webinar on Jan. 9, executives from Freshpair.com and PivotLink will identify three key areas for customer analytics and explain how these insights are being integrated in Freshpair’s marketing campaigns to improve customer engagement and loyalty. Learn more or register. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
It is wise to keep in mind that neither success nor failure is ever final."
--Roger Babson,
American entrepreneur and business theorist


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