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- IBM: Adoption rate of mobile campaigns reaches high point
An IBM survey of 350 companies indicates that 34% of them plan to have mobile campaigns in the next year. A quarter of brands run mobile ads now, and 27% say they have no plans to run mobile ads. Mobile is still catching up to social: While 46% of the companies sport mobile-friendly sites and 45% offer mobile applications, two-thirds already have social-networking sites. More than half (51%) of companies report not using the data from social networks for ad targeting. MediaPost Communications/Online Media Daily
(6/21)       
- Why "Do Not Track" won't destroy online marketing
"Do Not Track" regulations will help consumers take responsibility for their online privacy, but they won't constitute a "magic privacy button" capable of shutting down all online tracking, Adam Lehman writes. That means forward-thinking companies still should be able to wring plenty of useful and marketable data out of consumers' surfing habits, even if DNT becomes a de-facto Web standard. "[C]ompanies will need to identify and maximize the many first-party data sets and transferable third-party data segments they can tap in a post-DNT default world -- and rely on modeling-derived data to fill in the gaps," Lehman explains. Advertising Age (tiered subscription model)/DigitalNext blog
(6/21)
- FTC commissioner chides Microsoft, congressmen on DNT
J. Thomas Rosch of the Federal Trade Commission piled on to the mounting criticism of Microsoft's decision to ship Internet Explorer 10 with "Do Not Track" enabled as a default setting. Rosch criticized Microsoft in a letter, writing that the default setting eliminates consumer choice and adding that the chairmen of the Congressional Bipartisan Privacy Caucus, Reps. Joe Barton and Ed Markey, were wrong to suggest that DNT should become the industry standard and be expanded to imply no tracking or information collecting. Adweek
(6/21)
- Focusing on technology misses the heart of social media, says Solis
 Empathy should be top of mind when designing social media solutions, argues Brian Solis, principal analyst at the Altimeter Group. Solis says that some actively social brands are antisocial in going "against norms of society." "Companies aren't using technology channels for the benefit of the recipient on the other end. That's why I say that social media is more about social science than technology," Solis says. eMarketer
(6/22)
- Women have greater cross-gender influence on Facebook
Women have an easier time persuading men than other women in a social media setting, according to a Science study of Facebook users. Using application adoption as a test, the study found that men were one and a half times more likely to be influenced than women, but that men were 49% more influential on the whole. The study also indicated that influence grows with age and that people with a Facebook status of "single" or "married" were more than twice as influential as those marking themselves as "in a relationship" or using the description "it's complicated." Bloomberg Businessweek
(6/21)
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- Facebook's Timeline marks more content engagement
Facebook's implementation of the Timeline feature appears to be paying off, according to Simply Measured. Content engagement among companies has risen from an average of 1,672 engagements per post to 2,441, an increase of 46%. But Twitter tops Facebook for delivering unique news, according to a study by Pew Research Center's Project for Excellence in Journalism. Almost 4 in 10 Twitter users say they received "mostly news they wouldn't have gotten elsewhere" compared with 34% of Facebook users. eMarketer
(6/22)
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- David Lee to head creative at TBWA's new Digital Arts Network
Omnicom Group's TBWA is starting the Digital Arts Network as an umbrella organization for some 700 digital artists working in various shops throughout the global network. The new entity replaces Agency.com and will promote such activities as creative technology, e-commerce, social media, mobile and more. Charles Clapshaw will act as president of the new network, headquartered in New York, with David Lee appointed as the worldwide executive creative director. Advertising Age (tiered subscription model)
(6/21)
| Marketer News | | |
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- Rummaging inside Nissan's online idea garage
Erich Marx is the man behind Nissan's "Innovation Garage," a microsite where consumers can post invention ideas and win $50,000 in seed money and a new Altima. That's only one of several digital initiatives by the brand upcoming this summer. "We have five vehicles [launching] in 15 months, so we need to be a big player in social," says Marx, Nissan North America's director of social media and interactive marketing. MediaPost Communications/Marketing Daily
(6/21)
- Burberry hums digital video tune with Vogue.com buy
Burberry is using video, photography and musicians such as One Night Only and Marika Hackman to promote its eyewear line on Vogue.com. Burberry may be trying to reach loyalists and new customers simultaneously through the Vogue digital buy, said Rachel Lewis, senior marketing strategist at iProspect. Luxury Daily
(6/21)
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- Travel brands see a digital path ahead
Travel companies are creating digital versions of travel diaries. Crystal Cruises and Air France suggest online Facebook-shared scrapbooks. Crystal's print ads activate travel videos in Aurasma-augmented reality app-enabled iPhones. Air France's photo album iPhone app has helped the company find 800,000 Facebook friends, prompting the airline to start a photo-album contest. The New York Times (tiered subscription model)
(6/21)
| IAB News | | |
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IAB Advertising Technology marketplace highlights
Hear more from Kellogg's Bob Arnold on why the CPG company doesn't care about clicks. Check out the highlights from the IAB Advertising Technology Marketplace held on June 21 -- including video and photo coverage -- to find out how brand marketers, agency executives, and publishers are working together to go beyond acronyms and algorithms and define value in the marketplace.
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IAB MIXX Awards – Deadline Extended and Nick Law to Serve as Jury Chair
Nick Law, Executive Vice President and Chief Creative Officer, North America, R/GA, has agreed to serve as the first-ever Judging Panel Chair for the IAB international MIXX Awards. Law will guide conversation and debate with the awards' distinguished lineup of cross-industry judges, as they choose this year's winners for the coveted awards, which recognize creativity and impact in digital advertising. Enter before Friday, July 20, to see if Nick Law will talking about your work come judging day. Learn more.
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