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December 27, 2012
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News about digital retail commerce

  Top Story 
  • Retailers find subscription model resonates with men
    A growing number of retailers are turning to subscription models to win over men who would rather receive regular deliveries than shop for everything from shirts to razors. A slew of players including 12Society, Bespoke Post, Birchbox Man, Manpacks and Svbscription have launched subscription services to give men a more palatable way to discover new products. Women's Wear Daily (subscription required) (12/27) LinkedInFacebookTwitterEmail this Story
  Online Retail Trends 
  • E-commerce site helps consumers find ethical deals
    Fashioning Change, a California-based e-commerce and online-recommendation engine, helps consumers find ethical and eco-friendly alternatives to the products sold by major retailers. "We believe people want to do good, and given the opportunity, they will. That's why we've done all the homework," founder and CEO Adriana Herrera said. Entrepreneur magazine (12/2012) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  • Can retailers build better social connections?
    All but 10% of 50 national retail chains have a Twitter presence, but only 29% use the channel to actively engage customers, according to Acquity Group, in a report encouraging merchants to build more cohesive social media strategies. "The important takeaway for brands is to avoid haphazard or sporadic use of social media," said EVP Jay Dettling. Internet Retailer (12/26) LinkedInFacebookTwitterEmail this Story
  • Simple steps can optimize e-mail campaigns across many screens
    One-column design and simple calls to action are among the features that e-mail marketers can incorporate to ensure their mobile campaigns offer an optimal viewing experience. Such universally applicable steps are necessary as designing different templates for each of the many devices now on the market becomes impractical. "Break out of the 'mobile template' mindset and focus on developing a library of responsively designed, device-agnostic email templates," writes Adam Steinberg. VentureBeat (12/25) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Survey ranks Amazon most satisfying site
    Consumers ranked Amazon as the most satisfying website to shop for the eighth consecutive year, according to an annual survey from ForeSee. came in second, while J.C. Penney, Apple and Dell saw their rankings drop. Reuters (12/27) LinkedInFacebookTwitterEmail this Story
  Interactive Advertising Spotlight 
  • How retailers can turbocharge their e-mail marketing strategy
    Mastering e-mail marketing basics such as benchmarks, list growth and deliverability are some of the first steps to achieving peak performance. But in order to reach the next level of success, retailers must utilize tactics to better understand what customers want while also offering a more enhanced, personalized experience. At the Digital Retail Bootcamp in Denver, Listrak CEO Ross Kramer explained which strategies retailers are investing in and the stand-out techniques that are reinvigorating e-mail marketing and driving ROI in the marketplace. Read more. LinkedInFacebookTwitterEmail this Story
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People who lean on logic and philosophy and rational exposition end by starving the best part of the mind."
--William Butler Yeats,
Irish poet and playwright

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