| February 5, 2013 | News for the food, beverage and consumer packaged goods industry |
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| Company Watch |  |  |
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| Trends | | |
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- Coconut palm sugar debuts
Organic coconut palm sugar with a glycemic index of 35 has been introduced by American Key Food Products of New Jersey under the Suchero brand name. "Because it’s made from the sap of the coconut palm, it has an unusually high level of nutrients, which are retained through gentle, non-chemical processing," said Chief Operating Officer Mel Festejo. FoodBusinessNews.net (free registration)
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| Corporate Social Responsibility | | |
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- Coca-Cola works with KAB on recycling program
The Coca-Cola Foundation and Keep America Beautiful will give $300,000 to support recycling efforts through their Coca-Cola/KAB Recycling Bin Grant Program in 2013, which has given grants to 300 organizations since 2010. "The Coca-Cola Company’s commitment to providing more local organizations with such a significant number of recycling bins is truly refreshing," said Brenda Pulley, SVP of recycling for Keep America Beautiful. Progressive Grocer
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| Advertising & Marketing | | |
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- Instagram contest celebrates Lipton moments
Lipton has begun an Instagram contest seeking photos from fans around the world and offering a grand prize of a trip for two to Lipton's tea estates in Kenya. The Liptagram contest "brings to life Lipton's philosophy of enjoying positive moments," said Alfie Vivian, vice president of refreshments for Unilever North America. Drug Store News
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- "Whisper Fight" ad kicks off Oreo campaign
The Oreo "Whisper Fight" ad that debuted during the Super Bowl, showing people arguing, quietly, in a library, was the start of a two-month cookie vs. creme campaign. Fans will be engaged through social media, and a second ad is scheduled for March 11. Drug Store News
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| Retail Spotlight | | |
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- Survey highlights shopper-satisfaction opportunities
Shoppers polled by The Retail Feedback Group say they are most satisfied with center-store sections and least satisfied with prices of items not on sale and the condition of restrooms. Opportunities to improve customer satisfaction include making sure key items are in stock, keeping service high during busy afternoon and evening hours and turning secondary shoppers into primary ones. Progressive Grocer
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| Health & Wellness | | |
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- What's up next on the gluten-free menu?
 Gluten-free menus are a must for celiac sufferers and a hot trend for a number of others who hope for health benefits from cutting the wheat protein out of their lives. Even brewers are getting in on the act, perfecting gluten-free beer recipes that find ways to make up for the lack of traditional barley and rye. SmartBrief/SmartBlog on Food & Beverage
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| GMA News | | |
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Save the date for the 2013 Sustainability Summit
GMA will once again partner with the Food Marketing Institute to host the premiere industry sustainability event at the 2013 Sustainability Summit on Aug. 14-16, in Seattle.
Building on the success of the highly rated 2012 program, GMA and FMI are crafting a first-class speaker lineup and program for 2013. Session topics include making the business case for sustainability, sustainable sourcing and emerging trends, and new technologies that help reduce our environmental impact.
Last year GMA and FMI began tracking our carbon footprint during the conference, and in 2013 we are working to be carbon-neutral. Plans are in the works for composting waste, utilizing public transportation, sourcing locally and offering offsets that support sustainability.
The 2013 Summit will also include an opportunity to network with your peers from the top of the iconic Seattle Space Needle. The networking event was one of last year's top-rated activities so attendees will be invited to mingle with the best and the brightest in the business community while enjoying breathtaking views of Seattle.
Registration opens April 15 so keep an eye on your inbox for more details.
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