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February 5, 2013News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Unilever and Schick team up on Axe-branded razors
    Unilever and Schick are partnering to introduce Axe razors, taking on market leader Gillette with a variation of Schick's Hydro 3. Deutsche Bank analyst Bill Schmitz says the partnership could perform well in emerging markets by taking advantage of Unilever's distribution network. The launch will be managed by Energizer Holdings, Schick's parent company. Advertising Age (tiered subscription model) (2/4) LinkedInFacebookTwitterEmail this Story
  Trends 
 
  • Coconut palm sugar debuts
    Organic coconut palm sugar with a glycemic index of 35 has been introduced by American Key Food Products of New Jersey under the Suchero brand name. "Because it’s made from the sap of the coconut palm, it has an unusually high level of nutrients, which are retained through gentle, non-chemical processing," said Chief Operating Officer Mel Festejo. FoodBusinessNews.net (free registration) (2/4) LinkedInFacebookTwitterEmail this Story
DISCOVER EFFORTLESS SAFETY.
As a processor, you know how important food and worker safety are to your operation. That's why at Sealed Air Food Care we offer packaging solutions like Cryovac Grip & Tear® vacuum bags that boost Food Safety. This easy-open package requires no knives, helps prevent worker injuries and reduces cross-contamination. Learn more at gripandtear.com.

  Corporate Social Responsibility 
  • Coca-Cola works with KAB on recycling program
    The Coca-Cola Foundation and Keep America Beautiful will give $300,000 to support recycling efforts through their Coca-Cola/KAB Recycling Bin Grant Program in 2013, which has given grants to 300 organizations since 2010. "The Coca-Cola Company’s commitment to providing more local organizations with such a significant number of recycling bins is truly refreshing," said Brenda Pulley, SVP of recycling for Keep America Beautiful. Progressive Grocer (1/30) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Advertising & Marketing 
 
  • Instagram contest celebrates Lipton moments
    Lipton has begun an Instagram contest seeking photos from fans around the world and offering a grand prize of a trip for two to Lipton's tea estates in Kenya. The Liptagram contest "brings to life Lipton's philosophy of enjoying positive moments," said Alfie Vivian, vice president of refreshments for Unilever North America. Drug Store News (2/4) LinkedInFacebookTwitterEmail this Story
  • "Whisper Fight" ad kicks off Oreo campaign
    The Oreo "Whisper Fight" ad that debuted during the Super Bowl, showing people arguing, quietly, in a library, was the start of a two-month cookie vs. creme campaign. Fans will be engaged through social media, and a second ad is scheduled for March 11. Drug Store News (2/4) LinkedInFacebookTwitterEmail this Story
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Retail Spotlight 
  • Survey highlights shopper-satisfaction opportunities
    Shoppers polled by The Retail Feedback Group say they are most satisfied with center-store sections and least satisfied with prices of items not on sale and the condition of restrooms. Opportunities to improve customer satisfaction include making sure key items are in stock, keeping service high during busy afternoon and evening hours and turning secondary shoppers into primary ones. Progressive Grocer (2/4) LinkedInFacebookTwitterEmail this Story
  Health & Wellness 
  • What's up next on the gluten-free menu?
    Gluten-free menus are a must for celiac sufferers and a hot trend for a number of others who hope for health benefits from cutting the wheat protein out of their lives. Even brewers are getting in on the act, perfecting gluten-free beer recipes that find ways to make up for the lack of traditional barley and rye. SmartBrief/SmartBlog on Food & Beverage (2/5) LinkedInFacebookTwitterEmail this Story
 
  GMA News 
  • Save the date for the 2013 Sustainability Summit
    GMA will once again partner with the Food Marketing Institute to host the premiere industry sustainability event at the 2013 Sustainability Summit on Aug. 14-16, in Seattle.

    Building on the success of the highly rated 2012 program, GMA and FMI are crafting a first-class speaker lineup and program for 2013. Session topics include making the business case for sustainability, sustainable sourcing and emerging trends, and new technologies that help reduce our environmental impact.

    Last year GMA and FMI began tracking our carbon footprint during the conference, and in 2013 we are working to be carbon-neutral. Plans are in the works for composting waste, utilizing public transportation, sourcing locally and offering offsets that support sustainability.

    The 2013 Summit will also include an opportunity to network with your peers from the top of the iconic Seattle Space Needle. The networking event was one of last year's top-rated activities so attendees will be invited to mingle with the best and the brightest in the business community while enjoying breathtaking views of Seattle.

    Registration opens April 15 so keep an eye on your inbox for more details.

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Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

Position TitleCompany NameLocation
Sales Associate (Consumer Products)WestAppleton, WI
Director, State AffairsGrocery Manufacturers Association (GMA)Washington, DC
Senior Manager, Health and Nutrition PolicyGrocery Manufacturers Association (GMA)Washington, DC
Ghirardelli Chocolate CompanyFood TechnologistSan Leandro, CA
Senior Vice President, DevelopmentWETAArlington, VA
Click here to view more job listings.

  SmartQuote 
Failure changes for the better, success for the worse."
--Seneca the Younger,
Roman philosopher, statesman and playwright


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