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December 5, 2012
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Latest news on mobile apps

  Industry Highlights 
  • ZeptoLab expands marketing program, games portfolio
    ZeptoLab is trying to recreate the phenomenal success of "Cut the Rope" with a new game called "Pudding Monsters." The company is also expanding into merchandising and licensing, including an animated series and partnerships with Burger King and Sony Pictures Television. "We want to be able to keep growing just as quickly, not just with one game and one brand, but with a portfolio," CEO Misha Lyalin says. The Wall Street Journal/Digits blog (12/4)
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  Marketing & Monetization 
  • App-sales success is concentrated among a select few, firm reports
    Half of the application revenue from the App Store and Google Play during a three-week period in November went to just 25 developers, who collectively took in $60 million from paid downloads and in-app purchases, according to Canalys. Game apps also tended to crowd out other categories, the report found. "With top game developers' content so prevalent in the stores, it can be hard for other good quality apps to get the attention they deserve," Canalys' Tim Shepherd said. TechCrunch (12/4) LinkedInFacebookTwitterEmail this Story
  • Halfbrick teams with OtherLevels to target more markets
    Noting that marketing strategies may be more or less effective in different countries, Australia's Halfbrick Studios is tapping the expertise of mobile analytics firm OtherLevels to take its product to 13 new markets and languages. "A gamer in the United States isn't necessarily going to respond to a push notification in the same way a player in Indonesia or China would," said OtherLevels CEO Brendan O'Kane. The Register (U.K.) (12/4) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  Marketers Needs 
  • Exec: Mobile apps can be "gateway" to a lasting relationship
    DailyCandy Scout was cited as a mobile application adapting itself for commerce at the Think Commerce Summit advertising conference. The NBC Universal-owned Daily Candy app uses crowdsourcing and curated content. "If you just look at e-commerce as a standalone business within a broadcaster like us, I don't think it's a great deal. If you look at it as a gateway to create a larger, addressable relationship with your listeners, it has high value," Entercom's Tim Murphy said. Mobile Marketer (12/5) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Adeven's "apptrace" measures app reviews on 3 fronts
    Adeven's "apptrace" platform for mobile analytics can scour application store reviews for sentiment, measuring positive feedback, addictiveness and crash complaints, Darrell Etherington writes. Even though most apps have not been reviewed, the metric is still important, Chief Technology Officer and co-founder Paul Muller argues. "We have the advantage that application reviews are focused on a topic most of the time," he says. TechCrunch (12/4)
  • Microsoft awards Imagine grants to student app teams
    Five student teams have been awarded Imagine Cup Grants by Microsoft to compete in the next competition. Among the winners are Team Graphmasters for an application that uses navigation equipment to reduce car carbon emissions; Team StethoCloud, for a cloud-based, mobile-hybrid stethoscope intended to diagnose pneumonia; and Team Vivid for a cloud-based medical-records app. TechCrunch (12/4) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Calif. law forces app developers to create privacy policies
    The new California Online Privacy Protection Act would charge up to $2,500-per-download fines to application developers who don't make their privacy policies plain. Letters are going out warning developers of the cost of noncompliance and some trade groups are urging against rebellion. Even though small app developers can develop a privacy policy for free at sites such as, some analysts say it could be best to consult a lawyer. Ars Technica (12/4) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Upcoming webinars:
    Winning the Mobile Battle of the Brands (Dec. 5)

    Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers anytime, anywhere there are endless possibilities driving business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar. Register for this free webinar.

    Mobile Video A Huge Opportunity for Brand Engagement (Dec. 11)

    The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a unique opportunity to create brand awareness, so don't miss this opportunity to understand what it means for you. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
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The forceps of our minds are clumsy things and crush the truth a little in the course of taking hold of it."
--H.G. Wells,
British author

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