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- Facebook could adopt Twitter's topical hashtags
Facebook is looking to borrow from rival social network Twitter by incorporating use of the hashtag. Seen as a sign of heated competition for mobile advertising, Facebook is experimenting with the idea that clicking on a hashtag would pull up all posts about similar topics or events "so it can quickly index conversations around trending topics and build those conversations up, giving users more reason to stay logged in and see more ads," write Evelyn M. Rusli and Shira Ovide. The Wall Street Journal
(3/14)       
| Marketing Trends & Research | | |
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- Shift of media dollars from traditional to digital continues
Marketers continue to shift media dollars from traditional media to digital, according to a Duke University study commissioned by the American Marketing Association. In August 2011, marketers said they planned to increase traditional media 1.3%, but by February this year, they said they planned to reduce traditional media spending by 2.7%. The business-to-consumer product market will see the smallest reduction in traditional ad spending, while the business-to-consumer service sector will see the greatest drop, the study found. eMarketer
(3/14)
| Company Watch | | |
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- Marketers anticipate innovative Samsung Galaxy S4 features
Marketers expressed enthusiasm for the list of new features of the Samsung Galaxy S4 smartphone, leaked in advance of the device's official release this week. John Haro, Vibes' chief technology officer, points out the S4's GPS-enabled wallet feature, and iCrossing Vice President of Mobile Rachel Pasqua is looking forward to interactive eye-tracking tech. Nexage Chief Marketing Officer Victor Milligan says, "[A]dvertisers tend to believe -- perhaps with good reason -- that [Apple] iOS serves a higher-end consumer. Galaxy S4 will likely alter that thinking and help close the performance gap between the platforms." Adweek
(3/14)
- CMO Club's private ratings service to dish on agencies
Agencies will be rated in a private service set up by The CMO Club, which is composed of 700 heads of marketing. "We're connecting people, that's what the club is all about," CMO Club President Peter Krainik says of the so-called "vendor rating program." Chief marketing officers invited into the club will answer 15 questions about the agency to determine their rating on such criteria as on-time delivery and quality of service. Advertising Age (tiered subscription model)
(3/14)
- GPS data for targeting coming to adMarketplace
AdMarketplace is adding GPS information collected from consumers' mobile devices to the data that mobile ad networks provide for serving paid-search ads. Experts say GPS tools are more accurate than ZIP codes or Internet protocol address targeting. "GPS coordinates from a phone give you much better information. Starbucks can serve you a coupon while sitting here in front of the coffee shop, and then you'll walk across the street to Kohl's and receive an offer from the retailer. It's that sensitive," said Andries de Villiers, vice president of revenue at adMarketplace. MediaPost Communications/Online Media Daily
(3/14)
| Agency News | | |
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- Facebook adds Hot Studio designers to its team
Facebook has acquired the employees of design agency Hot Studio, the social network said in a blog post. Hot Studio's designers will soon go to work in Facebook's Menlo Park, Calif., and New York offices. "We began working with Hot Studio on a few projects several months ago. Immediately, we recognized the synergy between our teams and their remarkable talents," said Facebook's director of design, Margaret Stewart. Adweek
(3/14)
| Marketer News | | |
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| Interactive Media | | |
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- Study reveals the best interactive tablet magazine ads
Of the 13,000 ads running on magazines' tablet editions in the second half of 2012, 9,500 were interactive and half of readers who saw them engaged with them, according to Starch Digital data from GfK MRI Starch Advertising Research. The automotive category -- for example, an Avis rent-a-car ad instructing readers to "Move/turn/shake" -- led the field in inspiring interaction, according to the study. Advertising Age (tiered subscription model)
(3/14)
| IAB News | | |
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- IAB cross-screen case studies in San Francisco, LA, Detroit
Bacardi. General Motors' Buick. General Motors' Chevy. Intel. Marriott Hotels & Resorts. Nokia. Panera Bread. Pepsi. Unilever's Dove. Universal Pictures. Virgin Mobile. Hear from them all -- along with their agency and publisher partners -- during the IAB Case Study Road Show series. Join your colleagues, competitors and partners for one day of instantly actionable digital marketing strategies. This is a rare opportunity to go behind-the-scenes of never-before-presented campaigns to get answers and learn the real results. Are you ready to overcome the challenges of technology, measurement and creative execution? Learn from the best. See which brands are sharing successes and experiences in your area and register here. The San Francisco event will be held Tuesday, March 19; the Los Angeles event will be held Thursday, March 21; and the Detroit event will be held Tuesday, April 2.
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