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March 11, 2013
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News for business-to-business marketing professionals  |  Marketing.org

  Top Story 
  • YouTube co-founder to launch competitor video-sharing service
    YouTube co-founder Chad Hurley plans to release a rival video-sharing website aimed at promoting collaboration, he said this weekend at South by Southwest. Hurley said he doesn't expect the site to displace YouTube and that he wants it to be a platform that "gives flexibility for people to work together and create content." Adweek (3/9) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • The key elements for great B2B landing pages
    The landing pages of Square, PayPal and Intuit serve as industry models because of their sleek appearance and the way they arrange key design elements, Bryan Eisenberg writes. The landing pages combine relevant messaging, solid value propositions and calls-to-action, he writes. ClickZ (3/8) LinkedInFacebookTwitterEmail this Story
  • What defines a great news release?
    Stick to the basics of who, what, when, where, why and how in your news releases, the Entrepreneur staff writes. Use standardized formats and target the news release to publications that would consider it useful. "If your release is well-written and relevant, you don't need singing telegrams or a bouquet of flowers to get your message across," the staff writes. Entrepreneur online (3/8) LinkedInFacebookTwitterEmail this Story
  • IBM takes "decentralized" approach to promoting thought leaders
    Any IBM employee can vie to become one of the company's "Forward Thinkers" and become involved in the company's B2B marketing efforts, Brooke Howell writes. "Instead of sticking to tightly controlled, highly polished messages handed down by a team of professional marketers, IBM instead elected to decentralize its social media and content marketing," she writes. RepCapitalMedia.com (3/10) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
  • Analysis: IBM invests heavily in Big Data
    IBM has spent more than $16 billion since 2005 on improving its data analytics offerings, and there are signs that its efforts are starting to pay off, Jeffrey Kaplan writes. The company recently announced that business analytics revenue was up 13% over the last reporting period. "The new tools are easier to deploy, but they still need to be properly configured and successfully integrated into existing systems and a widening array of data sources to be effectively utilized," Kaplan writes. E-Commerce Times (3/8) LinkedInFacebookTwitterEmail this Story
  • Facebook changes offer improved outreach for brands
    Facebook's upcoming changes to its newsfeed feature mean that brands will be able to gain a clearer picture of when during the day fans are engaging with the network most, writes Seth Simonds. Changes to how content is displayed also mean that brands will be able to post YouTube videos more seamlessly along with better-quality images. Links to outside content will also get larger thumbnails. Advertising Age (tiered subscription model) (3/8) LinkedInFacebookTwitterEmail this Story
  • Other News
  Innovation 
  • 6 mistakes that can sour a strategic plan
    Successful strategic planning isn't waylaid by tactical and operational issues, writes Mel Lester, who cites a McKinsey survey that found more than half of executives were unhappy with how their company undertook strategy planning. Common mistakes that can derail the process include a lack of fresh ideas, too many action items and a failure to assemble teams optimally, he writes. E-Quip blog (3/9) LinkedInFacebookTwitterEmail this Story
  • A symbiotic approach to innovation
    Certain innovations, such as Instagram or Apple's App Store, open the door for other entrepreneurs to create their own products and services, writes Kathy Oneto. "While marketers' natural instinct is to be protectionist and seek competitive insulation, they just might find that their next innovation is not dependent upon their company or brands alone," she writes. MediaPost Communications/Marketing Daily (3/8) LinkedInFacebookTwitterEmail this Story
  Hot Topics 
 

Top five news stories selected by Business Marketing SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
The BMA B2 Awards Call for Entries. There's still time! Deadline: Wednesday, March 13, 2013.
  Association News 
  • BMA Kansas City Chapter -- Deadline this week for 2013 Fountain Awards entries
    See what it takes to win a Fountain Award at the 2013 Fountain Awards Celebration, Monday, March 18, at the Boulevard Brewery. Come to network, view all the winning entries and see who takes home a Fountain Award (or two or three)! This year's event will be a great opportunity to socialize with other B2B marketing leaders in Kansas City. Read more. LinkedInFacebookTwitterEmail this Story
  • BLAZE: Wiersema to present B2B Agenda
    Fred Wiersema authored The B2B Agenda after sitting down with more than 100 business marketing executives and researchers to explore the issues and opportunities that are reshaping the field. The report, published by the Institute for the Study of Business Markets at Penn State University, finds the through-lines in our anecdotes, identifying trends and best practices. Wiersema, a business marketing leader and a distinguished ISBM fellow who chairs the organization's B2B Leadership Board, will present his findings at the 2013 International BMA Conference in Chicago, May 29-31. Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

  SmartQuote 
The greatest way to live with honor in this world is to be what we pretend to be."
--Socrates,
Greek philosopher


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