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January 15, 2013
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News for advertising, marketing and media professionals

  Top Story 
  • Social nets look to be bigger beneficiaries of Super Bowl spend
    Marketers are increasingly using social media for buzz-building and crowdsourced campaigns prior to their brands' Super Bowl appearances, lifting the social nets' paid-media prospects. Frito-Lay Vice President of Marketing Ram Krishnan says that the Doritos "Crash the Super Bowl" campaign will include a heavy dose of sponsored stories on Facebook, which will be its largest digital-ad partner. PepsiCo Beverages' global head of digital, Shiv Singh, says Twitter is poised to benefit from the big engagement numbers it posted during the 2012 game. Advertising Age (tiered subscription model) (1/14) LinkedInFacebookTwitterGoogle+Email this Story
  Marketing Trends & Research 
  • Mobile grows more valuable to shoppers, but not for showrooming
    During the 2012 holiday season, 4 in 10 U.S. shoppers looked at items in a retail store before buying them online -- the same proportion as in 2011 -- while 65% of them researched online before buying in a store, an increase from 57% from the year before, according to a Cisco survey. That trend is good news for retailers concerned about the "showrooming" trend. A Vibes survey found only 6% of shoppers practicing the most discouraging form of showrooming, which amounts to looking in person and then buying online. MediaPost Communications/Online Media Daily (1/14) LinkedInFacebookTwitterGoogle+Email this Story
  Company Watch 
  • IBM turns steampunk research into a trend-spotting service
    IBM's tracking of how the "steampunk" fashion movement evolved and grew via social media taught the company how to distinguish a rising trend from a mere fad. IBM says it has been doing that sort of trend analysis since at least 2005 and is creating models based on the research. Now the company is selling trend detection as a service to marketers through applications such as Cognos Consumer Insight. Advertising Age (tiered subscription model) (1/14) LinkedInFacebookTwitterGoogle+Email this Story
  • Facebook iOS-app redesign could offer new visual focus
    A sneak preview of a potential Facebook iOS app reveals something less like a miniature website than something "reminiscent of Flipboard, Google+ for iPad and Microsoft Metro," writes Josh Constine. The network has long needed to rethink its design for mobile platforms, as other networks such as Path have raised the bar on mobile design elegance, and this redesign -- which does not currently have a release date -- could accomplish that task, Constine writes. TechCrunch (1/14) LinkedInFacebookTwitterGoogle+Email this Story
  • Twitter looks to non-smartphones to expand network abroad
    Twitter is trying to extend its international reach by partnering with wireless carriers around the globe and making the social network available to people using feature phones, either for free or for the cost of sending a text message. The strategy has worked in Turkey, where a pact with Turkcell tripled tweeting. Now Twitter wants to replicate that success in Asia, South America and the Middle East. CNET (1/14) LinkedInFacebookTwitterGoogle+Email this Story
  Agency News 
  • Horizon Media wins Sleepy's buying and planning duties
    Mattress retailer Sleepy's has awarded the bulk of its estimated $65 million media buying and planning account to Horizon Media's New York office, after a review. The company hopes to expand into new markets and business areas, says new Chief Marketing Officer Jeff Lobb, a veteran of Wal-Mart Canada and Pepsi Bottling Group. Sleepy's will continue to handle newspaper media buying in-house. Adweek (1/14) LinkedInFacebookTwitterGoogle+Email this Story
  Marketer News 
  • San Antonio wants to be deep in the heart of Texans
    The San Antonio Convention and Visitors Bureau wants to "own the holiday season devoted to romance," particularly Valentine's Day, according to the bureau's executive director, Casandra Matej. Proof Advertising is running a campaign centered on the yellow rose as an icon of the city and the holiday. The 2013 ad campaign is aimed squarely at men, with a website featuring a "Gentlemen's Guide to Valentine's Day" that has tips on etiquette and style, as well as animations with tongue-in-cheek demonstrations. The New York Times (tiered subscription model) (1/14) LinkedInFacebookTwitterGoogle+Email this Story
  Interactive Media 
  • Lincoln wants to ride the Twitter highway to Super Bowl glory
    Automaker Lincoln is incorporating social media into its Super Bowl spot by inviting selected Twitter users to "#SteerTheScript," as the brand's hashtag puts it. In addition to peppering social networks with shareable videos in the run-up to the game, the brand's "media blitz will include Promoted Tweets, reach-block Facebook ads, banners on Yahoo and mobile promos on Millennial’s network," writes Christopher Heine. Adweek (1/14) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • Check out the just-released agenda -- IAB Annual Leadership Meeting
    This event is filling up fast! Does marketing success derive from a game-changing idea -- the position, the strategy, the slogan, the emotional evocation that differentiates one brand from another -- or can big data lead us to the same results? The conversation dominating the advertising industry dominates the stage at the most important industry event of 2013. Check out the just-released agenda for the IAB Annual Leadership Meeting and secure your seat now to hear from Tim Armstrong, chairman and CEO, AOL; James Farley, Jr., EVP, Global Marketing, Sales and Service and Lincoln, Ford Motor Company; Jonah Peretti, founder and CEO, BuzzFeed; Nate Silver, author, statistician and founder,; Jim Speros, EVP and CMO, Fidelity Investments; Susan Wojcicki, SVP, Advertising, Google; and many more advertising thought leaders. Register now. LinkedInFacebookTwitterGoogle+Email this Story
  • Digital Decision Makers Debate the Value of Big Data: IAB Annual Leadership Meeting
    Join media, brand and big data experts on Feb. 24–26 in Phoenix for a conversation that changes the way you think about the future of advertising. Explore the impact of big data on everything from politics to buying behavior. Hear how and why The Weather Channel is hiring veteran ad sales leaders to take digital by storm. And do business with the most influential decision makers in digital. Speakers include Curt Hecht, global chief revenue officer, The Weather Channel; David Kenny, chairman and chief executive officer, The Weather Channel; Nate Silver, author, statistician and founder,; Michael Wolf, founder and managing director, Activate; and many more. Learn more here. LinkedInFacebookTwitterGoogle+Email this Story
Learn more about IAB ->About | Join | IAB News | Interactive Resources | Insights & Research | Events

Position TitleCompany NameLocation
Ad Operations ManagerSpiceworksAustin, TX
VP, Digital StrategyLincoln Financial Media CompanyAtlanta, GA
SEM Marketing Manager, Local Everyday Health Inc. New York , NY
Director-Yield ManagementPandoraOakland, CA
Advertising Operations Technical LeadPandoraOakland, CA
Vice President, CommunicationsPandora Internet RadioOakland, CA
Vice President, GrowthPandora Internet RadioOakland, CA
Vice President, SubscriptionsPandora Internet RadioOakland, CA
Director, Sales MarketingPandora Internet RadioOakland, CA
Click here to view more job listings.

If you can't write your idea on the back of my calling card, you don't have a clear idea."
--David Belasco,
American theatrical producer, director and playwright

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