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July 17, 2012
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News for the advertising, media, and marcom industries

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  • R/GA expands its footprint, adds new services
    The rise of Internet, mobile and social advertising has inspired digital agency R/GA to dramatically expand its footprint and its offerings by opening new offices around the globe and adding branded entertainment and consulting divisions, among other changes. Agency founder and CEO Bob Greenberg said he's responding to demand for a global -- not "international" -- presence and to a digital world where, for example, "everybody in L.A. has an app now instead of a script." The New York Times (tiered subscription model) (7/16) LinkedInFacebookTwitterEmail this Story
What keeps agencies and clients from getting along?
Central Desktop surveyed more than 500 marketers and agency folks about their biggest headaches. Communication is a huge challenge. In fact, 40 percent of creative agencies lose business because they lack collaboration tools. Find out why. View the State of Agency-Client Collaboration infographic
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  Creative 
  • Honda's summer clearance campaign begins with Hollywood endings
    Honda is sending up familiar Hollywood movie genre endings in a humorous summer campaign aimed at clearing out inventories. "We directly address six key demographics with executions that are colorful and big like Hollywood blockbusters. Breaking through was a priority because of the clutter in the marketplace," said Sarah May Bates of RPA, the automaker's long-standing agency of record. MediaPost Communications/Marketing Daily (7/16) LinkedInFacebookTwitterEmail this Story
  Media 
  • Print ad revenue decline weighs on Gannett's Q2
    An 8.1% drop in print ad revenues contributed to a 21% decline in second-quarter earnings at Gannett. The company cited a "volatile" market for advertising burdened by a lagging economy. However, political advertising helped boost broadcast revenue 11.4% for the period, while digital revenue was up 4.5%. The Wall Street Journal (7/16) LinkedInFacebookTwitterEmail this Story
  • "Project Runway" hits New York's High Line
    An outdoor ad celebrating the 10th anniversary of the reality TV series "Project Runway" will transform New York's The High Line park into a virtual fashion runway. As people walk past the interactive display, they will get nods of approval or disapproval from life-size images of Heidi Klum and other "Runway" judges on huge LCD monitors. Adweek (7/16) LinkedInFacebookTwitterEmail this Story
  Trends & Research 
  • More consumers mistrust behavioral advertising privacy policies
    Although 83% of smartphone users surveyed are aware of behavioral advertising, only 14% understand the industry's privacy self-regulation icon, according to a study by Harris Interactive for Truste. Fifty-eight percent said they don't like behavior-based advertising, 53% believe marketers collect and use personally identifiable data, and 85% say they will not download a mobile application if they do not believe it will protect their privacy. Adweek (7/16), MediaPost Communications/MobileMarketingDaily (7/16) LinkedInFacebookTwitterEmail this Story
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  • 2012 Jay Chiat Awards Deadline Extension
    Stressed because you thought you missed the deadline to enter your brilliant campaign as part of the 2012 4A's Jay Chiat Awards? No worries, we have extended the entry deadline through July 27 ... but that's it, because judging begins the following week. When the deadline strikes at midnight on the 27th, will it be Cinderella time or pumpkin time? The answer is up to you! Get those entries in today at the Jay Chiat Awards website. LinkedInFacebookTwitterEmail this Story
  • Marketing to Millennials: Deciphering the Elusive Generation
    Targeting the Millennial generation as if its members are all the same could prove disastrous for your brand. To succeed, you need to engage these elusive consumers as individuals -- individuals who have an annual direct spending power estimated at $200 billion and represent 25% of the population. On Sept. 13, the 4A's Webinar "Marketing to Millennials" will provide insights based upon results from an extensive survey of 16- to 34-year olds conducted by Barkley, in partnership with the Boston Consulting Group and Service Management Group. Learn why the marketing framework we're comfortable with must be abandoned in exchange for a new model -- one based upon today's Participation Economy.

    Special pricing options are available for single registrant, conference room, and full agency access. Visit the 4A's website to learn more and to register today. LinkedInFacebookTwitterEmail this Story
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  Editor's Note 
  • SmartBrief exclusive from Guy Kawasaki
    4A's SmartBrief is proud to share an exclusive chapter from best-selling author Guy Kawasaki's new book, "What the Plus! Google+ for the rest of us." In return for updating your SmartBrief profile, we will give you Chapter 10 of Kawasaki's book on Google+ -- "How To Get More Followers" -– and Chapter 10+ -- "How to Be a Little Fish in a Big Pond" -- absolutely free. Learn more. LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Enthusiasm is everything. It must be taut and vibrating like a guitar string."
--Pelé,
Brazilian soccer player


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