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24 April 2012
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Trunkbow International, China Unicom enter mobile-payments deal
    China Unicom will use Trunkbow International Holdings' MPS platform in Heilongjiang Province under a new mobile-payments partnership between the two companies. They expect to start the new service later this year. The partnership will allow China Unicom customers in the province to use their mobile phones to make purchases at participating retail outlets. Telecompaper (The Netherlands) (23 Apr.) LinkedInFacebookTwitterEmail this Story
Get It Right: Pricing Strategies That Work
Many entrepreneurs hope for success by offering low prices, while in fact most world-class entrepreneurs succeed by setting higher prices. If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you set your company's prices for success. Read the exclusive article now.

  Integrated Marketing 
 
The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

  Research & Metrics 
 
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Industry News 
  • Smartphone surge could hit ZTE's margins, analysts say
    China-based ZTE says it could see smartphone sales nearly quadruple this year, but analysts say that to profit from the increase in sales, the company likely will need to increase prices in North America and Japan. ZTE released a tablet in the U.S. in February that retails for $100. PC Advisor (U.K.) (23 Apr.), Reuters (23 Apr.) LinkedInFacebookTwitterEmail this Story
  MMA-APAC News 
  • Will you be joining MMA at the Cannes Lions International Festival?
    This year MMA is putting together the most innovative program to promote mobile marketing: "The Mobile Circus Comes to Town" at Cannes Festival, the only truly global meeting place for advertisers, where more than 9,000 delegates from 90 countries attend seven days of workshops, exhibitions, master classes and high-profile seminars by industry leaders.

    Highlights include:

    • A Big Top will act as a central hub for the MMA and partners as well as the starting point for the Mobile Circus train.
    • The Top will also include programming and exhibit space. The train will stop at strategic points including Cannes Mobile Awards evening, Cannes Mobile Day, beaches and parties.
    • Exclusive MMA programmed 60-minute panel with Cannes on Mobile.

    If you would like to take a leadership role in propelling mobile to the forefront at the most important media and advertising event of the year, please join us at the MMA Mobile Circus at Cannes. For more info, please e-mail Rohit Dadwal.

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  SmartQuote 
It's not that I'm so smart, it's just that I stay with problems longer."
--Albert Einstein,
German-born physicist


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