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October 24, 2012
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News for the private club industry

  Industry Update 
  • Study: Most golfers plan to keep private club membership
    The economic downturn put discretionary spending in the hot seat for the past few years, forcing many avid golfers to look closely at how much they were spending on private club memberships and whether it was worth it. That uncertainty may be waning as a whopping 94% of golfers believe they will retain their membership over the next few years, saying their most financially vulnerable days are behind them, according to a recent survey by the National Golf Foundation. NGF Dashboard (10/2012) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trend Watch 
  • Best Western CEO stresses importance of guest interaction
    Best Western International puts guest interaction at the forefront of its service strategy, company President and CEO David Kong said during Best Western's recent annual convention. Therefore, the company will likely minimize its use of technology that reduces its points of contact with guests, such as those that allow guests to check in without assistance. "We are in the hospitality business. Is there such a thing as virtual hospitality? Of course not," Kong said. (10/16) LinkedInFacebookTwitterEmail this Story
  • Other News
  On the Green 
  • News anchor demystifies golf for new players
    Robin Meade, news anchor for HLN, is taking her golf game to the TV screen with segments designed to introduce new golfers to the game. Meade has teamed up with the PGA to offer tips on keeping the game affordable, how to be confident on the course and even what a new golfer should wear on the links. HLN (10/17), HLN (10/18) LinkedInFacebookTwitterEmail this Story
  • The Country Club updates a classic course
    As The Country Club in Brookline, Mass., prepares to host the 2013 U.S. Amateur Championship, the club focused on taking a fresh approach to their classic golf course. "When we started on this process, we really (focused) on how do we preserve traditions of the club, preserve the traditions of this golf course, yet look to the future of the game,” said Gil Hanse, who was hand-picked to lead the remodel of this iconic course. "[W]e had to look at this great, classic golf course and figure out how do we update it without taking away the character, the beauty and the tradition of it.” Boston Herald (10/23), Boston Herald (10/22) LinkedInFacebookTwitterEmail this Story
  • Other News
  Operations & Membership Management 
  • Revamped kitchens give clubs edge over competition
    Club kitchen renovations are all about making the space flow as smoothly as possible for waitstaff and cooks while ensuring the equipment gives customers the products and services they expect. Some clubs are revamping their culinary quarters and showing them off to current and potential members to drive sales. “We are very upfront about what we do,” says Oliver Boudin of the Oklahoma City Golf & Country Club. “Our culinary team is engaged with the membership on a daily basis, so we wanted to make sure our members felt comfortable going into the kitchen, by opening a door to an area that a lot of people don’t usually get to see.” (10/17) LinkedInFacebookTwitterEmail this Story
  • 6 tips for working with recent graduates
    Recent graduates can be smart and adept at using technology, but they also might exhibit a sense of entitlement and be lacking in interpersonal skills, write Arthur Levine and Diane Dean, authors of "Generation on a Tightrope: A Portrait of Today's College Student." When hiring new graduates, it's important to be clear about your expectations and to be patient, they advise. "Don't assume that new employees are aware of what is and is not appropriate, or that they know how to complete even simple tasks by themselves." Forbes (10/18) LinkedInFacebookTwitterEmail this Story
  NCA News 
  • Save the date: 2013 National Club Conference, April 28-30
    NCA’s annual National Club Conference is an unparalleled opportunity to network with private club leaders and to put your club at the forefront of the industry through educational seminars conducted by our experts. Our landmark tenth annual conference will take place April 28-30 at the Boca Raton Resort and Club in beautiful Boca Raton, Fla. Stay tuned for more details!

    For updates, visit the NCA website. LinkedInFacebookTwitterEmail this Story
  • Upcoming NCA regional conferences and education events
    Attention Texas Clubs: Don’t miss your chance to join NCA on Oct. 31 for a day of information-packed education events in Dallas at Brook Hollow Golf Club from 8:30-11 a.m. and in Houston at River Oaks Country Club from 3-6 p.m.

    We will also be hosting NCA Regional Conferences in New England on Nov. 8 at the Carnegie Abbey Club and in New Jersey on Nov. 12 at the Brooklake Country Club.

    Make sure your clubs stays ahead of the curve. Attendees will have the chance to network with club leaders and learn from our experts in sessions about health care reform, best practices in club governance, membership marketing, legal issues, club industry trends, and other key topics important to the club industry. For additional information, visit the NCA website for the latest information on regional conferences and education events. LinkedInFacebookTwitterEmail this Story
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Sometimes we stare so long at a door that is closing that we seek too late the one that is open."
--Alexander Graham Bell,
American inventor

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