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October 18, 2012
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News for the advertising, media, and marcom industries

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  Agency News 
  • DDB's McDonald's account needs new creative director for U.S.
    A new leader is being sought for DDB's creative team of about 20 working on the agency's McDonald's U.S. account after Bill Cimino's departure for Young & Rubicam. "The lead creative role on McDonald's is one of the best jobs in the industry, so we're pretty confident we'll get someone great," said DDB Chicago CEO Peter McGuinness. Adweek (10/17) LinkedInFacebookTwitterEmail this Story
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  Creative 
  • Chanel hopes digital ad viewers make a Pitt stop on YouTube
    Chanel is extending its commercial and print campaign featuring Brad Pitt for its No. 5 fragrance into online and mobile banner ads that link to YouTube videos. "The effect of the Chanel ad placements was immediate with social media buzzing about it on Day One," says Brenes Managing Partner Elizabeth DeMaso. Luxury Daily (10/17) LinkedInFacebookTwitterEmail this Story
  Media 
  Trends & Research 
  Marketer News 
  • Brands flee Armstrong after doping details are released
    Nike, RadioShack and Anheuser-Busch InBev are among the major sponsors that have dropped Lance Armstrong from their endorsement rosters, citing a U.S. Anti-Doping Agency report detailing Armstrong's use of performance-enhancing drugs. Nike said it would continue to back Livestrong, from which it licenses a clothing line, but it issued a strong statement rebuking Armstrong for misleading the company. The Wall Street Journal (10/18) LinkedInFacebookTwitterEmail this Story
  • Target, Neiman Marcus plan a "new level" of TV-show integration
    Target and Neiman Marcus are collaborating on another holiday partnership, this time through an exclusive sponsorship of a November episode of ABC's "Revenge," when all the commercials will be for Target's Nieman Marcus collection. Target Chief Marketing Officer Jeff Jones says the advertisements will include a "storyline that's a subplot of the main episode, not just a takeover, not product placement. It's a whole new level of integration." Advertising Age (tiered subscription model) (10/17) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Technology 
  • Century 21 plays with social-gaming strategy in "SimCity"
    Century 21 is running a three-week promotion within Electronic Arts' "SimCity Social" game on Facebook. Gamers will be able to earn virtual rewards by buying or building a Century 21 property, watching Century 21 commercials or holding virtual open-house events. "We are always on the lookout for new and innovative ways to introduce ourselves to the next generation of homebuyers and sellers," says Chief Marketing Officer Bev Thorne. Forbes (10/17), MediaPost Communications/Marketing Daily (10/17) LinkedInFacebookTwitterEmail this Story
  Association News 
  • 4A's Transformation Series
    Come join your peers on Nov. 1 in New Orleans, and hear fresh ideas and insights to help prepare your agency for success, now and for the future. The 4A's Transformation Series, sponsored by the 4A's River States Council, will be an afternoon of information and perspectives from some of the ad industry's noteworthy leaders and innovators. Learn how you can evolve your agency to be more attractive to clients, grow your revenue and build an effective organization. Hear how Brad Bennett, Sharon Napier, and William H. Fogarty have embraced agency transformation to fuel their growth!

    Visit the website to learn more about the event and to make your plans to join us in New Orleans! LinkedInFacebookTwitterEmail this Story
  • Research Insights -- Innovation and New Product Forecasts
    New from 4A's Research Services is an updated and enhanced version of Research Insights: Innovation & New Product Forecasts. Read our forecasts for corporate innovation and insights into consumer behavior, filtered through the lens of a range of possible economic scenarios. Then immerse yourself in a distillation of the best current thinking from academics and practitioners on innovation, factors for product success and failure, consumer insights, and the role of advertising in product trial, along with marketing spending on launches, rankings of the best new products of the year, line extensions, and more. This comprehensive 19-page Research Insights: Innovation & New Product Forecasts is free to member agencies. (Others interested in purchasing the $50 report may contact us at research@aaaa.org!) LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Now and then it's good to pause in our pursuit of happiness and just be happy."
--Guillaume Apollinaire,
French writer, poet and critic


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