| News for mobile marketing professionals |  |
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- Flurry adds features to help developers monetize apps
Flurry has revamped the tools it provides to developers to make it easier for them to track how people are using their mobile applications. For example, the new custom dashboard can tell developers how long users keep accessing apps after downloading them and can issue alerts for sudden spikes or declines in their consumption. VentureBeat/GamesBeat
(4/6), TechCrunch
(4/6)     
| Consumer Engagement | | |
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- Boston Bruins add apps in wide-ranging digital campaign
Boston Bruins fans will be able to keep up with the NHL team and buy tickets with new applications for iPhone, Android and BlackBerry devices. The apps are part of the broader Bruins Digital Entertainment Network, which includes video and brings together all the team's mobile, social and digital efforts. Mobile Marketer
(4/9)
| Marketing & Sector Solutions | | |
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- Alaska Airlines adds mobile site to complement apps
Alaska Airlines is offering a variety of services including flight alerts and checking bags on its new mobile-optimized website. The site comes after the airline's applications for iPhones and Android devices and was designed with "additional features that travelers will find convenient," says Curtis Kopf, Alaska Airlines' managing director of customer innovation. Internet Retailer
(4/6)
- Pontiflex HTML5 API allows consumer sign-up ads
A new HTML5 API from Pontiflex will allow advertisers to offer ads that consumers can sign up to receive without the advertiser installing Pontiflex's SDK. In addition, mobile websites will be allowed to offer sign-up ads. GigaOm
(4/9)
| Industry By the Numbers | | |
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- Fandango credits mobile for jump in digital ticket sales
With mobile accounting for nearly a quarter of its business, Fandango said ticket sales in the first quarter surged 127% from a year before. Mobile is playing an increasingly vital role in Fandango's business, said spokesman Harry Medved, "as consumer demand for movie information and tickets on their mobile devices has never been higher." MobileCommerceDaily.com
(4/9)
| Making It Work | | |
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- Isis sets a slow but steady path toward mobile payments
Isis, the mobile-wallet system backed by several carriers, has chosen a more deliberate strategy toward launching commercial service, chief marketing officer Ryan Hughes explained in a recent interview. Even though Isis has not officially rolled out yet -- it has a pair of pilot tests planned for summer -- the company has spent most of its time building a platform that appeals to a broad base of consumers, banks, merchants, credit card companies and carriers. Hughes drew a contrast between Isis' strategy and that of the competing Google Wallet service. GigaOm
(4/6)
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