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November 19, 2012News for marketing professionals

  Breaking News 
 
  • Conde Nast rolls out "groundbreaking" Windows 8 magazine covers
    Microsoft's print campaign for the Windows 8 operating system includes an extensive play with Conde Nast in which 14 magazine covers will be styled as the Windows 8 "Start" screens of the magazines' top editors. A Conde Nast rep says the covers are not paid ads, but are intended to coordinate with inside ads and the magazines' own Windows 8 content. Media agency Starcom MediaVest Group called it a "groundbreaking multifaceted paid program with nonpaid elements." Advertising Age (tiered subscription model) (11/16) LinkedInFacebookTwitterEmail this Story
We've changed our name. Not what we stand for.
The Audit Bureau of Circulations is now the Alliance for Audited Media. An alliance for informed decisions, more intelligent data, and industry professionals who know smart media is audited media. It's all about publishers, advertisers and agencies coming together to bring accountability and confidence to the new world of media. Watch the video at auditedmedia.com/TheNewABC
  Company News 
 
  • Aegis' earnings report is good news for Dentsu
    Acquisitions and strong organic growth accounted for Aegis Group's 14.5% revenue growth in the third quarter, compared with 2011. The holding company, which will be formally scooped up by Dentsu in 2013, grew faster than the industry average without considering acquisitions, and was further boosted by adding agencies such as Catch Stone (China), Hablar (Japan) and C2 (India). MediaPost Communications/MediaDailyNews (11/16) LinkedInFacebookTwitterEmail this Story
  • TrueCar touts price transparency as its selling point
    TrueCar is rolling out a revised campaign through agency DW+H that corrects an earlier confusing effort responsible for the company losing some business. The new "Let's Talk Truth" campaign assures consumers and dealers that they can know the real price of a car in particular markets to aid them in negotiations or avoid haggling altogether. The $7.5 million campaign will include broadcast and cable spots. MediaPost Communications/Marketing Daily (11/16) LinkedInFacebookTwitterEmail this Story
  • Other News
6 Essential Mobile Ad Trends for Publishers & App Developers
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  Market Trends 
  • Marketers borrow interest from Black Friday with related deals
    Marketers such as Di-gel and Balance Bar are basing new campaigns on the "borrowed interest" of Black Friday sales, touting stomach relief from shopping anxiety and handy energy to stay in line. Pizza Hut is marketing "Red Roof Wednesday" to give respite to beleaguered Thanksgiving Day cooks on the eve of the holiday, offering half-off coupons for Overstuffed Pizza for the earliest visitors to their website. The New York Times (tiered subscription model) (11/18) LinkedInFacebookTwitterEmail this Story
  • Holiday flavors move in new directions
    Restaurants and food makers are introducing unusual limited-time items for the holidays, including Pringles chips in a White Chocolate Peppermint flavor and Jones Soda in Candy Cane, Gingerbread, Sugar Plum and Pear Tree varieties. A Gingerbread Cookie Sundae is available at Burger King, and a Gingerbread Shake, with or without Jim Beam, is sold at Red Robin restaurants. USA Today (11/18) LinkedInFacebookTwitterEmail this Story
  Interactive 
  • Macy's goes mobile for Thanksgiving Day Parade
    Macy's has created a dedicated mobile application ahead of its annual Thanksgiving Day Parade in a bid to boost engagement with people in the crowd and people watching the parade from home. The app lets users get more information about specific floats and balloons, and it allows them to create personalized elfin avatars that can be shared on social networks. MobileCommerceDaily.com (11/19) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  People & Personalities 
  • Cadillac campaign is bringing in new drivers to the brand
    Some 70% of Cadillac ATS buyers never owned a Cadillac before, Global Marketing Director Jim Vurpillat says in this interview. That means the compact-luxury model is fulfilling its purpose of bringing new Cadillac devotees into the fold, he says. Cadillac is implementing a dealer program to allow comparison test driving of the ATS with the BMW 3-Series and Audi A4, Vurpillat says. MediaPost Communications/Marketing Daily (11/16) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by AAF SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  SmartQuote 
There is more money wasted in advertising by underspending than by overspending."
--Morris Hite, member, Advertising Hall of Fame

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