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January 17, 2012
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News for advertising, marketing and media professionals

  Marketing Trends & Research 
 
  • Piracy bills are due for rewrite after White House criticism
    A White House blog post indicating a reluctance to support "legislation that reduces freedom of expression" has sent both the House and Senate versions of the online-piracy bills back to the drawing board. Key provisions remain, but controversial parts such as the "kill switch" are under consideration. Reuters (1/16) LinkedInFacebookTwitterEmail this Story
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  Company Watch 
  • Facebook's IPO could be issued in late May
    Facebook's initial public offering might be as early as the third week of May, according to sources cited here. That would mean Facebook would have to file paperwork in the next month then wait for the SEC to approve the expected $10 billion IPO. All Things D (1/16) LinkedInFacebookTwitterEmail this Story
  • Zynga CEO: IPO accomplished company's goal
    Zynga sees its December IPO as a success, despite the fact that shares in the online gaming company dropped 5% on the first trading day and have hovered below the $10 offering price since, says CEO Mark Pincus. "Our goals were we want to raise a billion dollars. Through going public, we wanted to add some more great long-term investors to the company. All of that was successful." The Wall Street Journal (1/17) LinkedInFacebookTwitterEmail this Story
FEATURED VIDEO: The Traits of Very Successful Leaders
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  Agency News 
  • JWT's "Worldmakers" show on YouTube talks the walk
    JWT's Web-based talk show featuring its thought leaders and clients exemplifies the use of online video content the agency promotes to marketers. The "Worldmakers" show on YouTube has featured CEO Bob Jeffrey and will cover the intersection of technology, entertainment and advertising, says JWT's Carolyn Everson. MediaPost Communications/VidBlog (1/16) LinkedInFacebookTwitterEmail this Story
  Marketer News 
  • Ashe to lead e-commerce at Wal-Mart
    Wal-Mart Stores hired former CBS Interactive President Neil Ashe as president and CEO of global e-commerce, replacing Eduardo Castro-Wright, who announced his retirement in the fall. Reuters (1/16) LinkedInFacebookTwitterEmail this Story
  Sponsored Content 
 

  Interactive Media 
  • Skype on Windows Phone promised soon
    Following through on promises made as early as April, Skype and Microsoft say the video phone service is coming to Windows Phone soon. In a video at the Consumer Electronics Show in Las Vegas, Skype Vice President of Product Rick Osterloh says the service is working on applications for Windows Phone, Microsoft Xbox consoles and the upcoming Windows 8 OS. Los Angeles Times/Technology blog (1/16) LinkedInFacebookTwitterEmail this Story
  • Netflix might launch multi-user streaming on one account
    Netflix is working on a way to let multiple users in a household stream content on different devices from one account. The service might work through a user's Facebook account, to avoid piracy and illegal access and to make the best use of proprietary software that makes recommendations based on each user's preferences and past viewing habits. Home Media Magazine (1/16) LinkedInFacebookTwitterEmail this Story
  IAB News 
  • IAB Annual Leadership Meeting
    Powerhouse Speakers, Expanded Networking, and Intense Industry Debate
    IAB has released the agenda for the 2012 Annual Leadership Meeting, Beyond Time and Space, at the Fontainebleau Hotel in Miami Beach, February 26-28. Be there as major brands, creative agencies, and media companies reveal how they are reinventing themselves to prosper as the ecosystem shifts from the transacting of two-dimensional physical products -- time-and-space sales -- to the multidimensional building of immersive, holistic experiences. New this year: open forum Q&A sessions led by industry leaders Tina Sharkey and Doug Weaver, plus expanded networking opportunities including the IAB Party Crawl touring South Beach after dark. The event is filling up fast. Learn more and registers at www.iab.net/alm. LinkedInFacebookTwitterEmail this Story
  • IAB Announces 2012 Events Calendar: Get involved now
    IAB is recognized as the convening voice of the interactive advertising industry, hosting more than 25 must-attend events each year for brand marketers, agencies, and publishers. In 2011, nearly 7,000 media professionals, 40% at vice president level or above, learned from and interacted with industry leaders through real-world case studies, in-depth debate and discussion, and networking sessions at IAB events. Expecting nothing less in 2012. Save the dates now for 2012 events. Submit case studies for consideration in the IAB Case Study Road Show. Secure sponsorship opportunities early -- before it's too late. Learn more at www.iab.net/events_training/2012 now. Check out what's happening in the IAB Ad Lab, too. LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Solutions Marketing ManagerTurnRedwood City, New York City (Greater NYC Area), NY
Senior Ad Operations Campaign ManagerAbout.comNew York, NY
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  SmartQuote 
Experience is a good teacher, but she sends in terrific bills."
--Minna Antrim,
American writer


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