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March 8, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Essentia signs retail partnerships
    Essentia Water has inked retail partnerships with Albertsons, The Fresh Market, and Raley's. According to president Ken Uptain, sales revenue increased more than 50% in 2012, making Essentia the nation's top bottled water brand in the natural channel. Beverage World Publications Group (3/7) LinkedInFacebookTwitterEmail this Story
  • Keurig to brew Lipton hot and iced tea
    Lipton is partnering with Green Mountain Coffee Roasters, maker of the single-serve Keurig coffee machines, on pods for Lipton hot and iced tea. “Our strategy to partner with world-class beverage brands like Lipton further broadens the consumer choice in the Keurig system and helps us meet a wide range of consumer taste and beverage preferences.” said Green Mountain president and CEO Brian P. Kelley. American City Business Journals/New York (3/7) LinkedInFacebookTwitterEmail this Story
  • LifeStyle Brands debuts drinks with weight-loss ingredient
    LifeStyle Brands International has launched a line of five-calorie sparkling drinks containing extract of African mango seed, which it says is clinically proven to promote weight loss. The Uve 5 drink line is offered in two varieties: orange mango and raspberry lemon-lime. (3/7) LinkedInFacebookTwitterEmail this Story
  Health and Nutrition 
  • Study: Caffeine improves bees' memories
    Bees that fed on nectar that contains caffeine could remember the scent of a flower better than bees that did not ingest caffeine, a study found. Another study with sailors indicates that caffeine may confer similar memory-enhancing abilities to humans, particularly when they are tired. National Public Radio/The Salt Blog (3/7) LinkedInFacebookTwitterEmail this Story
  Environment Watch 
  • Report looks at retail sustainability efforts
    Retailers are working to reduce waste, increase recycling and cut energy use, finds the second annual Retail Sustainability Report from the Retail Industry Leaders Association. Almost two-thirds of the retailers in the survey said they have staffers who are dedicated to sustainability issues. Environmental Leader (3/7) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Loyalty to the brand bodes well for Starbucks
    Starbucks has generated such brand loyalty among coffee drinkers that it continues to outperform competitors, from Dunkin' Donuts and Krispy Kreme to independent and artisan coffee houses, says branding expert Priya Raghubir. "Starbucks stands for coffee; it's converted that into an experience." The Huffington Post (3/7) LinkedInFacebookTwitterEmail this Story
  • Caribou Coffee campaign includes 3D billboard, first TV spot in 3 years
    Caribou Coffee is returning to national television for the first time since 2010 as part of a Colle + McVoy campaign that includes a 3D billboard, radio and in-store marketing. The TV spot shows mostly outdoor scenes, offers bromides about enjoying life and the tagline "Life is more than coffee. ... That's why there's coffee." The billboard constructed in Minneapolis uses a 3D coffee cup and features a scene from the TV spot. MediaPost Communications/Marketing Daily (3/7) LinkedInFacebookTwitterEmail this Story
  • Welch's report: Families prioritize eating together
    In a survey by Welch's, 84% of respondents said eating with family is a favorite time of day, and 71% said they eat family meals as often as or more than they did when they were children. "Parents are making mealtimes a priority in order to share a moment with their children," said registered dietitian Sarah-Jane Bedwell, a member of the Welch's Health & Nutrition Advisory Panel. Progressive Grocer (3/7) LinkedInFacebookTwitterEmail this Story
  • Other News
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
Hope never abandons you, you abandon it."
--George Weinberg,
American psychologist, writer and activist

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