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January 30, 2013
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
  • builds a following for video game live streams
    Video games are becoming a spectator sport through, which allows viewers to watch the actions of live players. There's a wide variety of games underway at any time as Twitch builds its audience base, which totaled 23 million people in November, with strong growth ahead. The platform also allows individual gamers to build a viewer following. In The Square blog (1/29)
The Definitive Guide To User Management doubles registration rates. recommends gifts for your friends' birthdays. Samsung increases time on site, commenting, and reviews. Universal Music Group outsources website registration. Find out how, plus best practices for capturing and leveraging the social profile data of your most profitable website users.
Get it now.
  WOMM at Work 
  • Model stunt aims to build buzz for theater group
    The Melbourne Theatre Company is hoping to generate online buzz for its new play by having a woman in a yellow bikini walk around the city and then posting pictures of her to Facebook and Twitter for people to guess where she is. The experiment seeks to stretch the theater's advertising budget farther by generating word-of-mouth-marketing about the play and attracting new theatergoers. The Australian (tiered subscription model) (1/29) Email this Story
  • Pizza Hut calls an audible for freebie following Super Bowl
    Pizza Hut is using Facebook, Twitter and Instagram to promote a new-product giveaway on Feb. 5, provided that one of the quarterbacks in the Super Bowl is heard saying the word "hut" during the game. The chain earlier ran an amateur video contest in which the winning "hut" caller's work would appear in a pregame spot. Pizza Hut predicts it will sell 2 million pizzas and 5 million wings on Super Bowl Sunday alone. MediaPost Communications/Marketing Daily (1/28)
  • Other News
  Building Blocks of Buzz 
  • Social networks engage TV viewers differently, experts say
    Facebook provides a place for television viewers to recommend shows to one another and stay engaged when the show is off the air -- while Twitter is the place fans turn for real-time interaction with each other during the show, cable industry experts said during a panel at the 2013 RealScreen Summit. Panelists also noted that each network offers marketers different challenges, such as the anonymity and proliferation of bots on Twitter and the difficulty of accessing Facebook data. (1/29) Email this Story
  Words from WOMMA 
  • What makes WOMMfest Seattle so talkable?
    As part of WOMMA TV, we recently sat down with WOMMfest Seattle emcee Rod Brooks, VP & CMO of PEMCO Mutual Insurance and WOMMA BOD member, and Content Marketing author C.C. Chapman to discuss the first ever coast-to-coast word of mouth marketing conference Feb. 19. Register before Friday to receive a $25 discount on your ticket price. Watch the video here.
  • Video: Getting stuck on Sugarland at WOMMfest
    Grammy-winning superstar Kristian Bush of the hit music duo Sugarland has used WOMM, and a little bit of love, to grow their brand to five No. 1 singles on the Billboard country music charts and of course, the Georgia Music Hall of Fame. See what makes Kristian so talkable in this WOMMA TV video. Read more at WOMMA.
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Resentment is like taking poison and waiting for the other person to die."
--Malachy McCourt,
Irish-American actor, writer and politician

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