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December 12, 2012
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News for business-to-business marketing professionals  |

  Top Story 
  • Data-based marketing doesn't give e-mail recipients the creeps
    E-mail marketers say they're embracing Big Data to create highly tailored messages -- and that their customers are fine with that. Highly customized outreach risks seeming creepy, but in fact many consumers appreciate the personal touch. "We've found that the most data-driven, potentially scary messages ... are the messages our customers and our subscribers react the most positively to," said marketer Greg Samson. MediaPost Communications/Online Media Daily (12/11) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • True prospecting is not a guessing game
    Prospect development is crucial, but many business-to-business marketing and sales teams are not handling it successfully. Dan McDade, author of "The Truth About Leads," offers three steps to help teams "emerge from a chaotic state, rise above average and achieve a fully optimized state of prospect development." Sales & Marketing Management (12/10) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
  • 8 ways to promote your company's events on Facebook
    A well-run Facebook campaign can be a cost-effective way to promote small-business events, writes Amy Porterfield. Create an Events page, share it widely and consider using paid ads to maximize turnout, she advises. "Turn your event into a Page Post Ad by clicking 'export event' and creating an ad for your target audience." Entrepreneur online (12/11) LinkedInFacebookTwitterEmail this Story
  • A tablet-laptop hybrid for business
    The ThinkPad Twist from Lenovo is a tablet-laptop hybrid designed for business users. The battery life and performance of the Twist are both a little lacking, but it's still a good business tool, Sarah Jacobsson Purewal writes. PCWorld (12/10) LinkedInFacebookTwitterEmail this Story
  • How social media makes companies more innovative
    Social media is potentially a powerful innovation-driver, writes Alexandra Samuel. Social chatter doesn't just provide real-time data -- it also creates pressure for change while highlighting "an area of business opportunity or vulnerability," she writes. "[I]f we do better with social today, we'll be better prepared to change and adapt tomorrow," Samuel adds. Harvard Business Review online/HBR Blog Network (12/11) LinkedInFacebookTwitterEmail this Story
  • 6 ways to enthrall a business audience with a story
    Telling business stories can help inspire innovation, empower others and garner support for an idea or initiative, says Paul Smith, author of "Lead With a Story." He provides tips for how to tell the best stories, such as including specific people or events, keeping it simple and ending the story with a surprise. The Fast Track (12/10) LinkedInFacebookTwitterEmail this Story
  People on The Move 
  • Lisa Pearson is executive vice president of marketing at social commerce site Bazaarvoice, elevated from her role as vice president of global marketing. BtoB Magazine (12/10) LinkedInFacebookTwitterEmail this Story
  Featured Content  

Thinking is like loving and dying. Each of us must do it for himself."
--Josiah Royce,
American philosopher

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