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January 17, 2013
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Latest news on mobile apps

  Industry Highlights 
  • How social media propelled the word game Ruzzle to the top
    MAG Interactive's word game Ruzzle has been downloaded 17 million times, and it has stayed atop the App Store's rankings for weeks despite intense competition from Zynga and others. "The social media integration is absolutely fundamental to our success. During the first period after launch (spring of 2012) we were relying more on Apple's promoting the game (which they did really early on) and on word of mouth. During the course of 2012 we have tried to optimize the virality of the game" through use of Twitter and Facebook, CEO Daniel Hasselberg says. The Wall Street Journal/Digits blog (1/16) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Holiday-shopping survey reveals preference for mobile Web over apps
    Consumers remain wary of downloading mobile applications, making mobile websites an imperative for winning customers who might be reluctant to opt for an app, Siteworx advises, in response to its survey examining holiday-shopping habits. About a third of respondents said they preferred to use a mobile app instead of mobile sites for their holiday shopping. (1/17) LinkedInFacebookTwitterEmail this Story
  • Pull-Ups taps augmented reality to entice children, help moms
    The Pull-Ups Big Kid mobile application now offers a 3D experience with Disney characters as the motivating factor for potty training. As training progresses, the app allows new games to be unlocked via augmented reality. "With moms spending more than six hours per day on her smartphone, putting all of mom's favorite potty training tools together into one place -- the Pull-Ups Big Kid App -- fits perfectly with her routine," said Peter Sawin, Pull-Ups brand director at Kimberly-Clark. Mobile Marketer (1/17) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  Marketers Needs 
  • T.G.I. Friday's app integral to broader "Why Not" campaign
    T.G.I. Friday's new "Why Not" campaign on radio, TV and social media also extends to its mobile application, expanding on the chain's efforts to make the app integral to all its marketing. "Since the launch of the T.G.I. Friday's mobile app last year, Friday's has continued to look for ways to make the Friday's experience even more seamless, streamlined and enjoyable for guests, whether they are in the restaurant or on-the-go," said Shannon Gewinner, vice president, brand marketing at T.G.I. Friday's. (1/17) LinkedInFacebookTwitterEmail this Story
  • Jamba Juice partners with PayPal for mobile ordering
    Jamba Juice has started a pilot program wherein customers can use their mobile phones for ordering, pay via PayPal's application and specify the time they're coming by to pick up. The company is testing the program in Emeryville, Calif. "All the signs are showing that mobile is increasingly becoming substantial," says Anuj Nayar, PayPal's senior director of communications. (1/17) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Google sets hackathons for first Google Glass developers
    Google is throwing hackathons for its enhanced-reality Google Glass project, first in San Francisco, on Jan. 28 and 29, then in New York, on Feb. 1 and 2. Developers will get a version of the titanium-frame spectacles for their $1,500 entry fee. The wearable devices will connect to Google through the cloud, allowing users to be fed audio and video information based on their interaction in the real world. CNET/Internet & Media blog (1/15) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Regulators update COPPA with 169 pages of new rules
    The Federal Trade Commission on Wednesday revealed a 169-page document that outlines the previously announced updates to the Children's Online Privacy Protection Act, which extend the rules to applications and games for the first time, among other changes. The updates will take effect July 1. The Hill/RegWatch blog (1/16) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Upcoming webinars
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend.

    How CMOs Can Succeed with Mobile Marketing

    As mobile moves from afterthought to center stage, CMOs need to understand how mobile affects every phase of the customer journey, from consideration to purchase. In this webinar, How CMOs Can Succeed with Mobile Marketing, iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin will share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Committee Meeting: Marketing Best Practices for Messaging -- Jan. 29
    Join the MMA at the San Francisco Forum and attend the Marketing Best Practices for Messaging committee meeting on January 29th from 9:30-10:30am PT at the Hotel Nikko. The mission of this dedicated working group is to provide marketers with a framework and guidelines for best practices, when using messaging as a mobile communications channel. Please join these industry leaders to discuss the important elements of success in this area of mobile marketing. Register to attend here. LinkedInFacebookTwitterEmail this Story
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Admiration is a very short-lived passion that immediately decays upon growing familiar with its object; unless it be still fed with fresh discoveries, and kept alive by a perpetual succession of miracles rising into view."
--Joseph Addison,
British writer and politician

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