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November 21, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • After failed mediation, Hostess seeks OK to shutter
    Hostess Brands will ask a bankruptcy judge to approve plans to liquidate the company after mediation with a striking labor union failed. "A mediation today with the Bakery, Confectionary, Tobacco and Grain Millers Union was unsuccessful," the maker of Twinkies and Wonder bread said in a statement. Bloomberg Businessweek (11/21) LinkedInFacebookTwitterEmail this Story
  • Fluff-maker gets gooey over holiday casseroles
    Thanksgiving is important to Durkee-Mower, maker of Fluff, a marshmallow spread that is a popular addition to sweet-potato casseroles. "This time of the year, we're selling it faster than we can make it," said Jonathan Durkee, treasurer of the company founded by his grandfather in 1920. The Wall Street Journal (11/21) LinkedInFacebookTwitterEmail this Story
  • Survey: 80% to spend same or more this holiday season
    In a survey, nearly 80% of shoppers said they will spend the same amount as last year or more over the holiday season, which includes Thanksgiving and Christmas. "Shoppers are realistic. They may have bigger expenses, may have less income, but they want the holiday season to be special," said John Ross, president of Inmar Analytics, which conducted the survey of 500 shoppers. While Black Friday and Cyber Monday have not been major shopping days for grocery retailers in the past, 61% of those surveyed said they would be interested if grocery stores offered deals on those days. Progressive Grocer (11/20) LinkedInFacebookTwitterEmail this Story
  • Study shows how consumers balance price, quality in wine choices
    Researchers studying how consumers choose wine are finding that consumers use a variety of strategies when assessing price versus quality. If ads remind consumers of value, they may choose a less expensive wine, but if the marketing focus is on quality, the more expensive wine becomes the preferred choice. Drug Store News (11/20) LinkedInFacebookTwitterEmail this Story
  Advertising & Marketing 
  • Mobile marketing can add shine to toothpaste sales
    Toothpaste brands have been slow to embrace mobile marketing, still spending most of their advertising budgets on television ads. "Toothpaste is a tough category -- it's not a sexy product but it's one that consumers use every day. ... I think these brands need to shift some of that investment and test new things in mobile," said Dirk Rients, vice president of mobile at Draftfcb. Mobile Marketer (11/20) LinkedInFacebookTwitterEmail this Story
  Retail Spotlight 
  • Food banks get turkeys from ShopRite, Giant
    ShopRite donated 100,000 pounds of turkey to food banks in the Northeast, where the need for fresh and healthy food is heightened in the aftermath of Hurricane Sandy. Giant Food of Landover, Md., gave 1,000 turkeys to the Capital Area Food Bank and is planning additional donations to Feeding America food banks in the Mid-Atlantic region. Progressive Grocer (11/20) LinkedInFacebookTwitterEmail this Story
  Health & Wellness 
  • Ocean Spray: Don't ban cranberry drinks in schools
    Ocean Spray and others in the cranberry industry want cranberry drinks exempted from a proposed Department of Agriculture plan to limit sugar-sweetened drinks sold on school properties. "Our concern is more the signal a standard that says cranberries are unhealthy sends out to other constituencies," said Ocean Spray CEO Randy Papadellis. "Many people take their cue from USDA in terms of what is healthy." MediaPost Communications/Marketing Daily (11/20) LinkedInFacebookTwitterEmail this Story
  • Vegetables find their place on the dessert tray
    Vegetables increasingly are used in desserts beyond carrot cake and sweet potato pie, according to Food Technology magazine, which says the trend has led to treats such as tomato sorbet and chocolate-beet baked goods. Vegetables can be used in place of some high-fat ingredients and offer a natural alternative to artificial colorings. United Press International (11/18) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • Are you prepared for new food labeling rules?
    Revising the Nutrition Facts panel remains a high priority for the Food and Drug Administration (FDA), and in the coming months FDA is expected to publish an extensive proposed rule that would change the Nutrition Facts label and related rules.

    During the Get Smarter: An Update on What's Coming in Nutrition Labeling webinar on December 13, from 1:00-3:00 p.m. (EST), join GMA experts as they outline the anticipated scope of this rulemaking and consider recent government activities in nutrition and food labeling, in order to prepare food companies for the coming changes that are likely to affect all food labels. Only a few spots left -- register today! LinkedInFacebookTwitterEmail this Story
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  Editor's Note 
  • SmartBrief will not publish Thursday or Friday
    In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday, Nov. 22, or Friday, Nov. 23. Publication will resume Monday, Nov. 26. LinkedInFacebookTwitterEmail this Story
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If the only prayer you said in your whole life was 'thank you,' that would suffice."
--Meister Eckhart,
German theologian and philosopher

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