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October 2, 2012
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  Top Story 
  • Flood of orders drives expansion of U.S. manufacturing
    After contracting for three months, the U.S. manufacturing sector surprised economists by expanding in September, fueled by an unexpectedly large volume of orders. The Institute for Supply Management's factory index rose from 49.6 in August to 51.5 in September on a scale in which anything above 50 indicates growth. Bloomberg (10/1) LinkedInFacebookTwitterEmail this Story
  Industry Buzz 
  • Other News
  Economic Indicators 
  • U.S. economy stuck in neutral but may build strength
    Recent economic indicators in the U.S. vary from positive to negative in what seems an endless cycle, pointing to an economy that's sputtering and incapable of generating robust recovery. Analysts say patience is in order. "The U.S. outlook could best be described as one of near-term weakness and long-term strength," observes Chris Jones, an economist at TD Bank. The Washington Post/The Associated Press (9/30) LinkedInFacebookTwitterEmail this Story
  Inside & Out 
  • Question your way to a stronger list of prospects
    Most salespeople have the dual responsibility of managing existing customer relationships and acquiring new business and new accounts. Even your top salespeople, however, will fail if too much time is wasted attacking the wrong targets, writes Mike Weinberg. A few simple "who" and "why" questions provide a great way to narrow the field of prospects. Sales & Marketing Management (9/27) LinkedInFacebookTwitterEmail this Story
  • Storytelling is the secret to successful marketing videos
    Storytelling is key for creating marketing videos that will capture your prospects' attention, according to Scott Mitchell of LoopLogic. No matter the nature of your video, "you will always want to think about it as a beginning, middle and end," he explains. Once you have created a video, it's important to distribute it in multiple ways and to track your results, he advises. Small Business Trends (9/28) LinkedInFacebookTwitterEmail this Story
  Policy Update 
  • Analysis: Baby boomers might block necessary economic policy
    Government policy encouraging a higher inflation rate could ease problems created by America's huge national debt and aging workforce, but the political power of baby boomers might make that approach impossible, according to The Economist. "A recent paper by the Federal Reserve Bank of St Louis suggests that as a country ages, its tolerance for inflation falls," the magazine notes. The Economist (9/29) LinkedInFacebookTwitterEmail this Story
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Even if you're on the right track, you'll get run over if you just sit there."
--Will Rogers,
American performer, humorist and critic

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