Startup maps out parking options for urban drivers | Transparency is better than cool, says Qualtrics CEO | How to pick an attorney and control legal costs
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March 5, 2013
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Startup maps out parking options for urban drivers
Ben Sann launched a website to track parking rates across New York City in 2007. Sann, 24, has since expanded the service to cover 55 cities and 80 airports in the U.S. and Canada, and the company's mobile application has attracted more than 500,000 downloads. "The accuracy of our data and our relationships with parking operators keep us growing," Sann said. Entrepreneur online (3/2)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Leading the Pack
Transparency is better than cool, says Qualtrics CEO
Transparency isn't just a cool-sounding bit of corporate jargon -- it's a way to ensure that all your workers are pulling in the same direction, Qualtrics founder Ryan Smith says. "We want to be transparent because we want to encourage our people to have all the information to keep them focused on what really matters -- our objectives and how they're going to contribute," Smith says. The New York Times (tiered subscription model) (3/2)
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Finance & Growth
How to pick an attorney and control legal costs
If you need to find a lawyer for your small business, request recommendations from your business associates or from bankers and accountants. Look for an attorney who has experience that's relevant to your business, has good communication skills and reasonable prices. You can control your legal expenses by asking your attorney to provide cost estimates for each service and by staying in touch to address potential legal problems before they get out of hand. Entrepreneur online (2/28)
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Crowdfunding tips for young entrepreneurs
Crowdfunding is set to become an option for entrepreneurs, and it could be particularly helpful to young entrepreneurs who don't have the track record that banks and traditional investors seek. Startups seeking money this way need to tell a compelling story, reach out to locals and prepare to share their financial and personal information, write Larry Baker and Charlie Tribbett, co-founders of Bolstr. YoungEntrepreneur.com (3/4)
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The Whole Entrepreneur
Pros pass on wisdom for building a tech company
Handle everything at your company initially, so you'll know what kind of people you need to hire, says David Mytton, founder of Server Density. Take your time when building your company, says Dan Belcher, co-founder Stackdriver. "Doing things too early is as dangerous as -- or even worse than -- doing them too late," he says. GigaOm (3/3)
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4 tips for more productive business conversations
Every business conversation that you have should have a purpose, Geoffrey James writes. "[I]f somebody opens a conversation with you, it's worthwhile to wonder why the conversation is happening and why now," he writes. Keep your mind on what other people are saying and respond in a manner that moves the conversation forward, he writes. Inc. online (free registration)/Sales Source blog (3/4)
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Ideas for Innovators
Track key metrics to assess your innovation efforts
Keep tabs on the success of your innovation efforts by tracking both leading indicators, which predict future events, and lagging indicators, which track prior performance, Robert Brands writes. "Innovation is meaningless without attaching measurable goals to an initiative," he writes. InnovationExcellence.com (3/3)
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Fortune from Failure
Being honest about failure
Andrew Mason, former CEO of Groupon, presented a refreshing admission of failure in the note he released after his dismissal, Daniel Rolle writes. "I'm OK with having failed at this part of the journey," Mason wrote. The world of corporate communications could learn from Mason's memo by embracing a "measured and compassionate [model] that accepts failure as an inevitable part of any human endeavour," Rolle writes. The Huffington Post (3/3)
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Editor's Note
Help SmartBrief cover SXSW Interactive!
SmartBrief will cover the South by Southwest Interactive Festival in Austin, Texas, from March 8 to 12, and we need your help! SXSW has way too many must-see events for our staff to cover, so we're turning to our readers to help document the best panels as blog contributors. If you're headed to Austin and want to contribute to SmartBrief's blogs on Social Media, Leadership, Finance, Food and Beverage or Education, check out our guest-post guidelines and send a note to Jesse Stanchak.
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SmartQuote
The days of selling to the IT department and the office of CIO are coming to an end."
-- Mathew Bellows, co-founder of Yesware, as quoted by GigaOm.
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