| News for Automotive Aftermarket Professionals
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- NHTSA examines "vehicle-to-vehicle" communication technology
The National Highway Traffic Safety Administration is testing new "vehicle-to-vehicle" communications technology that the agency says could prevent 80% of vehicle crashes by, for instance, alerting drivers when a fellow motorist is about to run a red light. NHTSA says the technology could eventually become mandatory. The Detroit News
(4/27)     
- Car costs 1.9% higher this year, study finds
The cost of owning a sedan -- including maintenance, insurance and gas -- is 1.9% higher this year than last, according to a study by AAA. Car owners who drive 15,000 miles will pay an average of $8,946 this year, while SUV owners will pay $11,360, the study found. Chicago Tribune
(4/27)
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- Aftermarket eForum offers inspiration for your IT innovation
Registration is open for the Aftermarket eForum, July 17-18, at the Hyatt Regency O’Hare in Rosemont, Ill. AAIA members can save $200 off the regular conference rate until June 1 and attend eForum for $695. Bring more than one representative from the same company, and your colleagues can register for $595. Aftermarket eForum offers inspiration for your IT and e-business innovations with respected, senior leaders from the worlds of consumer electronics, supply chain and logistics, telematics, cloud computing, global IT management, web marketing and more.
The goal of eForum is to help business leaders understand the most successful applications of technology to benefit their strategies for top-line growth and bottom-line efficiency. Keynote presenters and breakout sessions are designed to appeal to manufacturers, suppliers, wholesale and retail distributors, automotive service operators and solution providers in the aftermarket value chain.
The most successful business leaders are those who understand and respect the role of technology and e-business in reaching their goals. eForum speaks the language of business about the very latest technical innovations. Get a great rate at the Hyatt Regency and reserve your room at the group rate of $149. Don’t miss this one-of-a kind industry event. Learn more and register today at www.aftermarket.org/eforum.
- Still time to register for 2 PBES May events
Join the Paint, Body and Equipment Specialists segment for its latest webinar, "Leadership and Coaching: How to Motivate and Keep Your Employees," presented by Noah Rickun on Tuesday, May 8, at 11 a.m. EDT. Anyone in, or aspiring to be in, a leadership position, should participate to learn the secrets in bringing out the best in everyone. Register now.
The PBES Spring Conference takes place May 15-17 in Phoenix/Scottsdale. The program, "Break Through to Brilliance: Your Business Your Path" is expected to attract record crowds featuring both industry expert and professional speaker led sessions. Register now.
| Business Strategies | | |
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- 5 benefits you achieve by following 3 sales trends
The increase of social media and mobile technology are changing the nature of the sales environment, writes David Satterwhite of Good Technology. These trends can enable organizations to shorten training time for new representatives and can provide more visibility into the sales operation. Another trend to be aware of is the increasing importance of security, he writes. Selling Power (free registration)
(4/26)
- Brands go green to reach young consumers
Young consumers buy products that reflect their cultural values -- and these days, that means they prefer eco-friendly brands, writes Roman Tsunder. That's especially true for brands trying to tap into a youthful demographic with social-media campaigns. "A CSR component used to be a 'nice to have' in a marketing campaign, but today it's essential to a brand's DNA," Tsunder writes. MediaPost Communications/Online Media Daily blog
(4/30)
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