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November 15, 2012News for marketing professionals

  Breaking News 
 
Break The Prisoner's Dilemma in Mobile Ad Fraud
Unfortunately, in the mobile marketing ecosystem, fighting fraud is widely talked about, but when it comes to actions rather than words, no one has a real incentive to truly fight back. Read More to find out what needs to be done to make a change.
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  Company News 
  • Frito-Lay to roll out Cracker Jack with caffeine
    Frito-Lay is expanding its Cracker Jack line with Cracker Jack'd, which will have two flavors that contain coffee -- and caffeine. The Center for Science in the Public Interest criticized the snacks, called Power Bites, but a Frito-Lay spokesman said the company stands "by the safety of all products in the Cracker Jack'd line, including those that contain coffee." Advertising Age (tiered subscription model) (11/14) LinkedInFacebookTwitterEmail this Story
  • Holiday advice from Dr. Phil and Suze Orman? Buy an Acura
    Acura has enlisted Dr. Phil McGraw, Suze Orman and Santa to appear in commercials, persuading consumers who waste their money on junk to invest in an Acura. The spots through rp& highlight the MDX, TL and ILX models and the Acura's end-of-the-year "Season of Reason" sales event. McGraw is appearing in his first TV spot and is doing so because the brand is embracing "his personality and not taking him out of his comfort zone," says Acura's Susie Rossick. MediaPost Communications/Marketing Daily (11/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Online sales, Thanksgiving openings extend Black Friday rush
    Retailers such as Wal-Mart, Target, Best Buy and Brookstone are making a concerted effort to lure Black Friday shoppers on two fronts -- those braving long lines at physical stores and those content to stay home and shop online. Last year, the online crowds accounted for almost 40% of the total $52.4 billion in Black Friday sales, according to the National Retail Federation, up from 23% in 2006. Sears is starting online sales Nov. 18 and is following Target, Wal-Mart and others by opening its stores in the evening on Thanksgiving, with another round of sales kicking off early Friday morning. The Wall Street Journal (11/15) LinkedInFacebookTwitterEmail this Story
  Interactive 
  • Dodge sponsors Field & Stream magazine's Deer Camp app
    Chrysler's Ram brand is partnering with Field & Stream magazine on a mobile application. The automaker is running an insert in the magazine and sponsoring its Deer Camp hunting app, replete with video content. "To drive a compelling native experience on mobile for the Ram brand, we knew that incorporating a rich video experience would prove critical to connecting with the audience within the Field & Stream app," says Marla Schimke of Zumobi, which is working with Ram on the campaign. Mobile Marketer (11/15) LinkedInFacebookTwitterEmail this Story
  • Other News
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  People & Personalities 
  SmartQuote 
Advertising is what you do when you can't go see somebody. That's all it is."
--Fairfax Cone, member, Advertising Hall of Fame

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