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November 6, 2012
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News for marketers on the boomer and senior markets
  • Marketers can find over-55s on tablets
    Mobile marketers looking to finds boomers should seek them on their tablets, indicates a Flurry Analytics survey. At 17%, a larger proportion of over-55s own tablets than those in the 18-24 age cohort. Flurry Blog (10/29) LinkedInFacebookTwitterEmail this Story
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  • Grandparents, grandkids stay in touch online
    Grandparents prefer to keep in touch with distant family by phone. However, online technologies, including Skype, are catching on. And since timing can be an issue between over-scheduled grandchildren and increasingly active grandparents, regularly scheduling of online visits tend to work better than the occasional chats. The Boston Globe (tiered subscription model) (10/25) LinkedInFacebookTwitterEmail this Story
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  Trends and Insights 
  • Boomers should be encouraged to volunteer, contribute
    The nation's vast population of people over 55 can use more than just entitlement programs to remain vital, writes Alan Hall. They should be encouraged to volunteer and give back to the community, including education where their lifetime wisdom can be put to good use. Launching their own businesses may also be an appropriate activity. Forbes (10/30) LinkedInFacebookTwitterEmail this Story
  • Communities are seen as key to longevity
    A study finds places in the world where people, many in very modest circumstances, live significantly longer than average. Researchers hope to find what it is about these communities that makes a difference. But preliminary results indicate that the key to great longevity lies not just in an individual's healthful habits but also on the lifestyle of the surrounding community. The New York Times (tiered subscription model) (10/28) LinkedInFacebookTwitterEmail this Story
  • Women grow financially sharper as they age
    Despite the fact that women face a tougher road to financial wisdom in their earlier years, they improve steadily as they grow older, research shows. Men, by contrast, either change little or tend to become less financially proficient in their later years. The Huffington Post (10/27) LinkedInFacebookTwitterEmail this Story
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It's impossible to move, to live, to operate at any level without leaving traces, bits, seemingly meaningless fragments of personal information."
--William Gibson,
American-Canadian author

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About Immersion Active
Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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